Sarah Lando

Creating a cohesive brand strategy across all digital communication channels Managing the launch and promotion of the award-winning podcast, Nice Genes!, in its third season Surpassing record monthly social media engagement metrics by strategically implementing paid ads

Digital Communications Manager - Genome British Columbia - Vancouver, B.C.

(2023-05)

• Creating a cohesive brand strategy across all digital communication channels
• Managing the launch and promotion of the award-winning podcast, Nice Genes!, in its third season
• Surpassing record monthly social media engagement metrics by strategically implementing paid ads

Marketing & Brand Strategy Lead - Manoeuvre Digital Consulting

(2022-02 - 2023-05)

• Created visually engaging and informative marketing materials to elevate brand awareness and drive engagement
• Designed and executed data-driven campaigns, leveraging advanced audience segmentation techniques to consistently surpass key performance indicators (KPIs) and drive measurable results
• Co-created a series of bi-monthly, in-person events for the tech community to increase brand visibility and foster partnerships

International Recruitment & Marketing Specialist - British Columbia Institute of Technology (BCIT)

(2019-05 - 2022-02)

• Created innovative lead generation campaigns, leveraging influencer marketing, leading to a 15% increase of enrollments for the next academic term
• Developed and executed targeted campaigns that utilized audience segmentation and data analysis to drive results and achieve KPIs

Simon Fraser University (SFU) (2023 - 2023)

BRAINSTATION (2021 - 2021)

Diploma - Marketing Communications - British Columbia Institute of Technology (BCIT) (2014 - 2016)

B.A. - History - University of British Columbia (UBC) (2009 - 2013)