Kimberly Lobo

Strategic communications lead with 13+ years of experience shaping corporate reputation, executive communications, internal communications, employee engagement and brand storytelling across international markets. Defined by creative thinking, strong relationship-building and the ability to turn complex business priorities into communications that influence audiences, strengthen brands and drive meaningful impact.

Regional Communications Manager, Middle East, Türkiye & Africa at EVONIK INDUSTRIES AG (2021-04 – 2025-06)

Led regional communications across MEA, advising senior leadership and aligning brand, internal and external communications with business priorities.

• Conceptualized and executed Evonik's CSR campaign with Borussia Dortmund in Ghana, directing a documentary showcasing the football talent of youth from underserved communities, securing prominent TV and media coverage across West Africa.
• Media-trained senior leaders and secured high-profile media and speaking opportunities, including a panel for Evonik's Regional President at Expo 2020 Dubai, elevating executive visibility and thought leadership.
• Managed end-to-end participation across major industry trade shows, including ADIPEC, the world's largest oil and gas exhibition, overseeing logistics, stakeholder coordination and booth briefing materials.
• Developed executive communications including thought-leadership articles, speeches, scripts, briefing documents, press releases and media materials.
• Established a regional crisis response team with senior stakeholders, and maintained the crisis communications manual, including response protocols, holding statements and media briefing materials.
• Led employee engagement initiatives, creating an employee podcast series, launching monthly newsletters and introducing a Spotlight feature to recognize contributions and boost morale.
• Organized and delivered the Evonik MEA Townhall for 120 employees, managing communications, stakeholder coordination, logistics and post-event reporting.
• Supported executive social media communications and content development for regional leadership.
• Organized and delivered a virtual 'Writing Like a Journalist' training for 26 APAC communications colleagues, sharing practical techniques to strengthen regional communications.
• Created and launched SMILE (Sharing Moments in Loop with Evonik), inspiring offices across MEA to drive employee-led CSR initiatives, with initiatives including support for a children's cancer hospital in Egypt, and providing essential supplies for blue-collar workers in the UAE.
• Led 360-degree campaigns from concept to launch, developing social media calendars, creative assets, briefing documents, and post-campaign reporting.
• Increased MEA owned-channel impressions by 26% YoY on LinkedIn and 71% on X through content planning and channel optimization.
• Increased Marketing Qualified Leads by 43% through website redesign, content optimization and customer-journey improvements.

PR & Communications Manager at PROTENDERS INC. (2019-01 – 2020-03)

• Managed and updated SaaS platform content, ensuring accurate and timely information.
• Developed B2B PR, corporate communications and integrated marketing campaigns across GCC markets.
• Generated $6M ROI and 6% average conversion through targeted campaigns.
• Secured high-profile radio coverage for the CEO and Founder with the UAE's largest radio broadcaster.

Assistant PR & Communications Manager at JUMEIRAH GROUP (2016-07 – 2018-12)

Awarded 'Inspirational Manager – 2018' for exceptional initiative, leadership and team support.

• Led internal and external PR, crisis communications, issues management and annual communications planning.
• Built MENA and international media and government relationships to strengthen brand reputation and visibility.
• Directed filming and photoshoots from pre- to post-production, including art direction and production coordination.
• Developed social media calendars and campaigns, using performance insights to drive engagement.
• Produced editorial content and reports for the in-house magazine and managed media & influencer familiarization visits.
• Initiated and executed an F&B campaign that achieved viral social media reach and engagement.

PR Account Executive at KETCHUM-RAAD MIDDLE EAST (2013-05 – 2016-07)

• Managed PR and communications for corporate, consumer and technology clients, including CNN, Philips, Emirates Literature Festival, Airbus, Maserati and Kia Motors.
• Developed PR plans, communications materials and client campaigns across multiple sectors.
• Coordinated client events, media outreach and press office activities.
• Managed social media content and channels aligned with client objectives.

Master of Science (MSc.) in Media Management – Middlesex University, Dubai (2017)

Bachelor of Arts (BA Hons.) in PR, Advertising & Media – Middlesex University, Dubai (2013)