Savannah Fredericks

UGC and social content creator experienced in taking ideas from brief to finished asset. Plans concepts, writes scripts, films, edits in CapCut, manages revisions, and adapts content for organic and paid social. Creates audience-aware work for hospitality, travel, lifestyle, and other consumer brands.

Freelance Content Creator & Client Experience at WithLoveCreatives (2023-02 – Present)

• Own the content process from concept development and scripting through filming, CapCut editing, revisions, and final delivery.
• Produce creator-led UGC for organic and paid social, using natural hooks, product or service demonstrations, voiceover, music, overlays, and platform-appropriate pacing.
• Develop tailored creative strategies for hospitality, travel, lifestyle, and other brands based on their audience, offer, and campaign objectives.
• Create content for hotels and short-term rentals that highlights property features, guest experience, and destination appeal.
• Adapt assets for Instagram, TikTok, Facebook, and other social placements while keeping tone and visual choices aligned with each brand.
• Review content performance with clients, identify useful audience signals, and apply those insights to future concepts and edits.
• Develop travel-focused concepts that highlight destination features and create useful, aspirational content for prospective guests.
• Manage multiple projects, feedback rounds, and deadlines while maintaining responsive communication and consistent delivery.
• Lead audience and market research to identify new customer personas, pain points, motivations, and use cases for paid social campaigns.
• Turn research into a continuously refreshed backlog of ad concepts, documenting the audience insight, creative angle, format, and rationale behind each idea.
• Write focused creative briefs for designers, editors, and producers, defining the audience, message, hook, execution, deliverables, and testing goal.
• Develop platform-native angles, hooks, and messaging based on how audiences engage with content on Instagram, Facebook, and TikTok.
• Build testing plans that isolate variables such as the hook, angle, format, and offer so each result informs the next round of creative.
• Coordinate briefs, production, feedback, revisions, and delivery dates across brand collaborators while keeping projects organized and moving forward.

Technical Recruiter/Senior Technical Recruiter at Affinity (2018-04 – 2023-01)

• Turned detailed client conversations into focused search plans and clear candidate messaging, strengthening skills in audience understanding and concise communication.
• Managed simultaneous priorities, interviews, and follow-ups in a fast-moving environment with consistent attention to detail.

Sales Representative at Coast Spas Group of Companies (2016-09 – 2018-03)

• Explained product features in clear, customer-focused language and tailored recommendations to individual needs and priorities.
• Supported purchase decisions with approachable communication and an understanding of what mattered most to each customer.