Selly Principio

Strategic communications leader with over 15 years of experience leading enterprise-wide employee and leadership communications, shaping culture during transformation, and building trust through clear, timely, and transparent messaging.

Founder & President - Principio PR Inc. - Calgary, AB

(2020-01)

Develop strategic expertise in employee engagement, media relations, crisis and issues management, and complex stakeholder relations. Known for building trusted relationships, aligning diverse stakeholders, and guiding organizations through change with clarity, credibility, and results. Clients include Tourette Canada, STM Display Sales, Tammy Plunkett, Sownsmith, and Peersway.

Public Relations Manager - KGL (Kewitt, Graham, Ledcor) - Calgary, AB

(2019-01 - 2020-12)

Lead all stakeholder communications including public relations and partner communications for the Southwest Calgary Ring Road project. Successfully established and maintained stakeholder relations with the Tsuut'ina Nation, City of Calgary, and Alberta Infrastructure.

Senior Communications Manager - Graham - Calgary, AB

(2009-01 - 2019-12)

Lead the internal communications strategy and execution throughout the organization, and external communications including project operations, media, and crisis communications. Serve as back-up Director of Communications and oversight to two direct reports.

National Internal Communications Manager - McDonald's Restaurants of Canada - Toronto, ON

(2008-01 - 2009-12)

Develop and execute strategic communications counsel to functional departments, including corporate staff, restaurant managers, owner/operators, crew, and suppliers. Successfully introduced and implemented an employee communications needs' assessment process. Successfully led and managed communications for HR/Olympic challenge program.

Communications Manager - Scotiabank - Toronto, ON

(2007-01 - 2008-12)

Provide communication consultation, strategy development, and tactical services in support of the execution, implementation and launch of the department-wide internal SharePoint website for over 3,000 employees. Successfully launched SharePoint Shared Services website.

3-Year Program - Print Journalism - Centennial College