Olena Virko

Media and advertising sales professional with 15+ years of experience

Toronto, OntarioMember since January 12, 2026

Ability to communicate effectively and build consensus among stakeholdersSelf-motivated and confidentExceptional organizational and multitasking capabilitiesExcellent leadership qualities

About

Media and advertising sales professional with 15+ years of experience in advertising, sales and technologies, digital services, and digital marketing strategies. 7+ years in new businesses development and entrepreneurship.

Experience

New Business Development Manager - Toronto Marketing Hub - Toronto, ON

(2023-02)

Developing strategic partnerships and identifying new business opportunities
Supporting marketing and outreach efforts to grow client base
Collaborating with stakeholders on digital initiatives and brand promotion

Client Relations & Interpreter - Freelance – Major Events & Conferences - Toronto, ON

(2023-11)

Worked with: BBW International, Executec International, Canadian Live Events, 5 Eyes (New York)

Participated in organizing and executing international events such as SIBOS, Salesforce, Collision, Shopify, and Deloitte
Provided interpretation and multilingual support
Ensured seamless communication between guests, organizers, and speakers

Head of Sales - Adnuntius AS - Kyiv, Ukraine

(2021-11 - 2022-05)

Norwegian-based software company with expertise in the publishing industry with the digital advertising and marketing platform for data management.

Developed a new sales strategy that led to a 15% increase in client acquisition
Led sales team to a 25% increase in sales within the first quarter, establishing key industry partnerships

Head of Sales & New Business Development - Uamobile.net - Kyiv, Ukraine

(2020-01 - 2021-11)

Ukrainian SaaS company specializing in optimizing the placement of video and banner advertising on the Internet (desktop and mobile), programmatic platform.

Advertising sales of mobile and banner ads to vital international advertisers in Ukraine
New business development in Central Asia and CEE
Spearheaded expansion into three new international markets, achieving a 40% growth in global revenue

Head of Sales, co-founder - GoBuzz, SMM Agency - Toronto

(2017-01 - 2020-01)

Worked closely with clients to comprehend their business requirements and professional expectations
Formulated sales plans, strategies, and goals to help the team achieve revenue objectives
Orchestrated a high-impact social media campaign that boosted client engagement by 50%

CEO, business owner - Digital Promotion, Internet Advertising Agency - Kyiv, Ukraine

(2013-01 - 2016-03)

The local agency was ranked among the top 5 largest local full-service internet advertising agencies and closely partnered with Group M, WPP's media investment group.

Launched and organized the agency from scratch
Directly involved in tactical actions, managed 20 people, searching for partners, making critical decisions, distributing finances, developing marketing and sales strategies

Head of Starlight Digital Sales - Starlight Media Group - Kyiv, Ukraine

(2012-01 - 2012-12)

The largest Ukrainian broadcasting group.

Managed a sales team of 10 people, providing the clients with the reach of the target audience and brand safety in any advertising format
Developed sales plans, goals, strategies, and objectives to achieve team goals and revenue objectives
Led the digital sales team to a record-breaking year, exceeding sales targets by 30%

General Manager - Mail.Ru Group, Representative Office - Kyiv, Ukraine

(2009-07 - 2012-01)

The largest internet company in the Russian-speaking world that operates social networking sites, IM networks, email services, and internet portal.

Launched a company in Ukraine from scratch, recruited and managed a team of 26 people
Managed successful market expansion initiatives, resulting in a 20% increase in user base

CEO, business owner - Internet Technologies/Advertising Agency - Kyiv, Ukraine

(2008-02 - 2009-06)

The local agency was in close partnership with Group M, which is WPP's media investment group.

Managed a team of 17 people and served significant international clients in Ukraine, including Procter & Gamble, Unilever, Nestle, and L'Oreal
Directly involved in tactical actions, searching for partners, making critical decisions, distributing finances, developing marketing and sales strategies

CEO - Internet Expert/ Internet Advertising Agency - Kyiv, Ukraine

(2006-01 - 2008-01)

The local agency specialized in web development and media planning, analytics, etc.

Managed of 10 people, financials, and key performance indicators to facilitate business operations
Expanded service offerings by 50%, resulting in a 45% rise in client retention

Head of Advertising Sales of Cosmopolitan Magazine - Independent Media Company, Representative Office - Kyiv, Ukraine

(2001-02 - 2002-05)

Developed and maintained successful working relationships with business partners and advertisers
Achieved a 35% increase in ad sales, securing major advertisers

Advertising Sales Manager - Publishing House "Burda Media" - Kyiv, Ukraine

(1998-03 - 2001-02)

Secured three long-term advertising contracts with major brands such as Nestle, Unilever, P&G, Coca-Cola, Marconi, Kraft Foods, etc.
Implemented sales strategies leading to 40% year-over-year growth in ad revenue