Shivani Pundir
Digital Marketing & Content Lead
About
Social media and content manager with nearly 4 years of experience running multi-platform strategy, short-form video and paid social for a national union, a marketing agency and food and restaurant brands. Grew engagement 201% in one month across Instagram, Facebook, TikTok and LinkedIn, built a restaurant’s Instagram from zero to 7K+ followers, and produced Reels that reached up to 2M views. Pairs creative production with performance analysis.
Experience
Digital Marketing & Content Lead - CRC – UBC and Joiners of America - Toronto, Canada
(2024-09 - 2026-07)
Canadian carpenters’ union (50K members) and affiliated 3K-student carpentry college
- Grew engagement 201% in one month across Instagram, Facebook, TikTok and LinkedIn by running strategy and content for three accounts: the pan-Canadian CRC brand, the Vancouver Region and a 3K-student carpentry college.
- Produced short-form video, graphics and campaign content; individual Reels reached up to 2M views (organic and paid) and the main CRC audience grew to 10K+ followers.
- Ran paid social on Meta and LinkedIn, boosting top-performing organic posts and launching targeted campaigns to expand reach and engagement.
- Tracked KPIs, audience behaviour and campaign results, using the data to optimize paid campaigns and refine content strategy.
- Built platform-specific content calendars and messaging that balanced national brand priorities with regional and student audiences.
Marketing Content Manager (Social & Brand) - The Tech Effect - Toronto, Canada
(2023-05 - 2023-12)
Marketing & branding agency
- Developed social and content concepts for agency clients and networking events, helping lift event sign-ups 25%.
- Produced Reels, event photography, copy and social graphics; built branding kits, visual guidelines and event assets for consistent client identities.
- Worked with clients and internal teams from concept through execution, keeping campaigns aligned to brand strategy.
Social Media Manager - GWA Communications - New Delhi, India
(2021-10 - 2022-12)
Communications agency
- Owned strategy and content calendars across Instagram, Facebook, LinkedIn, TikTok, Reddit, Quora and X, growing engagement 45% and audience to 6K+ followers in 6 months.
- Created platform-tailored graphics, short-form video, photography and educational content; managed approvals, scheduling and reporting.
Education
Post-Graduate Certificate - Digital & Content Marketing - York University (2024)
Post-Graduate Certificate - Advertising: Art Direction, Honours, Dean’s List - Humber College (2023)
Bachelor of Fine Arts - Applied Art (minor: Photography and Graphic Design), Academic Distinction - College of Art, Delhi University (2021)
