Binoy Mahmud

Accelerated social media growth by 135% as the digital marketing lead, launching high-impact campaigns that rapidly built the company's online following. Directed the end-to-end multimedia pipeline, utilizing professional photography and videography to elevate the company's visual brand identity. Managed the full lifecycle of email newsletter campaigns, from content creation to distribution, driving consistent web traffic and user engagement.

Digital Marketing Lead at Norgen Biotek (2025-06 – Present)

• Accelerated social media growth by 135% as the digital marketing lead, launching high-impact campaigns that rapidly built the company's online following.
• Directed the end-to-end multimedia pipeline, utilizing professional photography and videography to elevate the company's visual brand identity.
• Managed the full lifecycle of email newsletter campaigns, from content creation to distribution, driving consistent web traffic and user engagement.

President at Brock MSA (2022-05 – 2025-04)

• Transformed the MSA into the largest and most followed club on campus, growing its presence exponentially.
• Led all operations, overseeing finance, events, marketing, and community outreach to ensure unmatched success.

Digital Marketing Assistant at Calhoun Sportswear (2023-09 – 2024-04)

Internship

• Managed social media profiles across various platforms, ensuring consistent and engaging content delivery
• Utilized SEO techniques to increase website traffic and monitor digital campaigns via Google Analytics and other marketing tools

Board of Director at Brock University Students Union (2023-05 – 2024-04)

• Oversaw strategic planning and governance, ensuring compliance with regulatory standards and alignment with student interests.
• Collaborated with a team of elected directors to set organizational policies, manage financial resources, and drive mission-oriented initiatives.

Marketing Team Member at BUSU (2022-08 – 2023-07)

• Promoted university events and campaigns across campus to enhance student participation and awareness.
• Collaborated with a diverse team to plan and execute marketing strategies, contributing to a substantial increase in event attendance.
• Distributed promotional materials effectively, enhancing event visibility and fostering a vibrant campus community

Bachelors Degree in Business Communication – Brock University