Sienna Lalonde

Project Manager

Talent

Vancouver, Metro Vancouver Regional DistrictMember since March 11, 2025

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About

A creative and strategic professional with a passion for visual storytelling, brand development, and flawless content execution. With a Marketing degree from UBC’s Sauder School of Business and expertise in creative production, packaging design, and asset management, I excel at blending strategy and aesthetics to transform brand visions into compelling, high-impact experiences.

Experience

Wildpack Beverage | Vancouver, BC | Strategic Accounts Project Manager

2023 - Present

Managed key relationships with multiple top 50 U.S. breweries, overseeing forecasting, procurement, production, and communication to strengthen retention.
Increased revenue and optimized sales by refining client onboarding, leading contract pricing negotiations, and supporting finance initiatives, including payment collections and account reconciliation.
Improved operational efficiency by automating processes across sales, logistics, and procurement, enabling faster workflows and better cross-functional collaboration.

TEALEAVES | Vancouver, BC | Logistics and Operations Associate

2022 - 2023

Optimized B2B pricing strategy and led the transition from Outreach to Salesforce, boosting sales revenue and improving customer experience.
Implemented a company-wide Product Information Management System, enhancing data accessibility and operational efficiency.
Led end-to-end product design and procurement for B2C loyalty merchandise, strengthening brand engagement and customer retention.

Bell Canada | Toronto, ON | Marketing, Operations and Applied Technologies Consultant

2021

Leveraged big data analytics in Tableau and MicroStrategy to pinpoint and resolve key customer experience pain points.
Collaborated cross-functionally to analyze telecommunications data, develop strategic recommendations, and evaluate implementation feasibility.

RISE Kombucha | Vancouver BC | Event Marketing Coordinator

2019 - 2020

Promoted RISE Kombucha on campus through event sponsorships and targeted marketing, boosting brand awareness and sales among UBC students.
Developed and managed sponsorships and partnerships with student organizations, executing campus marketing campaigns to enhance product visibility and consumer engagement.