Simranjeet Kaur

Marketing and product professional with 5+ years of experience driving growth for tech and e-governance companies. Skilled in GTM strategy, brand management, sales enablement, competitor research, and cross-functional coordination. Known for bridging marketing, sales, and product teams, improving execution speed, managing multi-stakeholder communication, and delivering projects end-to-end.

Manager Marketing at Solis Technology Pvt Ltd (2025-12 – Present)

• Led branding and marketing for five business verticals: Aurum Conexus, Assets Galleria, Solis Realty, Trinity Global Workforce, and Solis Green Senenergy.
• Drove rebranding initiatives refining brand positioning, visual identity, and creative direction, including logo ideation.
• Built AI-powered websites for four business units and developed go-to-market strategies for each.
• Managed performance marketing campaigns that delivered qualified leads for real estate projects.
• Maintained brand consistency across all digital platforms and marketing communications.

Manager Marketing at Coretegra Technologies Pvt Ltd (2024-08 – 2025-12)

• Designed GTM plans, marketing funnels, and field activity strategies in direct collaboration with the Sales Head and Directors.
• Acted as Product Manager: led requirement gathering, user flow mapping, competitor analysis, whitespace research, and SRS documentation.
• Coordinated daily with the IT team on development roadmaps, sprint updates, and blocker resolution.
• Presented product demos and solutions to government departments as part of e-governance projects.
• Led, mentored, and managed a cross-functional marketing team overseeing performance checks, deadlines, and conflict resolution.

Digital Marketing Team Lead at SmartD2D (Sister company of PatentsKart) (2022-11 – 2024-05)

• Developed end-to-end marketing funnels covering email marketing, WhatsApp outreach, LinkedIn campaigns, and cold calling scripts for multiple B2B brands.
• Conducted A/B testing on sales touchpoints in collaboration with the BD team, improving response rates and conversion quality.
• Delivered high-impact LinkedIn outreach results for founders and clients, driving measurable gains in visibility, engagement, and prospect conversations.
• Led both onsite and remote teams with clear delegation, quality control, and smooth project execution across all active accounts.
• Strengthened brand presence through structured content planning, SEO optimization, and multi-platform campaign execution.

Digital Marketing Executive at Offshore Marketers (2021-09 – 2022-10)

• Planned and executed multi-channel digital marketing campaigns to drive brand visibility, lead generation, and client growth.
• Managed social media presence and produced high-quality content, growing audience engagement across platforms.
• Optimized websites for search performance through keyword strategy, on-page improvements, and regular analytics reviews.

Business Solution Consultant at 3AIP Services (2020-10 – 2021-07)

• Managed international client relationships, preparing and delivering pitches, proposals, and presentations.
• Drove sales process innovation through regular brainstorming sessions and data prospecting via Sales Navigator.

Master of Business Administration in MBA – CHANDIGARH UNIVERSITY (2023 – 2025)

Bachelor of Business Administration in BBA – GOSWAMI GANESH DUTTA SD COLLEGE (2017 – 2020)