Sophia Nasim

Marketing and content professional with hands-on experience in campaign development, social media strategy, and audience-focused storytelling. Skilled in AI-assisted workflows, Meta Ads Manager, and Canva, with a proven ability to translate audience insights into culturally relevant content. Passionate about building brands that connect with people in a meaningful way.

Intake & Social Media Coordinator at DEVELOPING HANDS THERAPY (2023-01 – Present)

• Manage all social media channels end-to-end, creating and publishing 5+ posts weekly across platforms to drive brand awareness and community engagement
• Currently developing and launching the clinic's first Google Ads paid advertising strategy to expand reach and drive new client acquisition
• Cultivated 4 to 5 external partnerships with doctor offices, schools, daycares, and behavioural centres through outreach and relationship-building
• Design and produce all promotional materials in Canva for speech and OT workshops, including social graphics, flyers, and event collateral
• Analyze recurring client needs and translate insights into targeted educational content that strengthens audience connection and brand storytelling
• Manage intake communications across 20 to 30 daily client calls and 20+ emails, coordinating care for 30+ families

Production Assistant Intern at FRANK CONTENT (2026-01 – 2026-04)

• Supported campaigns for national brands including CAA, Aveeno, RBC, and Nicorette across commercial and digital ad development
• Conducted a full Instagram audit and developed a social media strategy and content plan adopted by the agency for ongoing use
• Collaborated across strategy, creative, and production teams from concept through to branded content delivery
• Edited video content for client-facing digital assets and contributed to agency showreel materials

Campaign & Strategy – Capstone at HUMBER POLYTECHNIC (2024-09 – 2026-04)

• Led creative strategy for Niagara Falls Tourism Gen Z campaign, winning first place at the ADMC 2026 Capstone Competition
• Conducted in-depth audience and cultural insight research to shape campaign messaging, positioning, and creative direction
• Designed integrated campaign concepts, social content mockups, and client-facing presentation materials
• Established KPIs and media tracking strategies projecting 60M+ impressions and 55–65% Ontario Gen Z reach

Host City Ambassador – Event Volunteer at FIFA WORLD CUP 2026 – TORONTO HOST CITY (2026-06 – Present)

• Representing Toronto as Host City Ambassador during one of the world's largest sporting and cultural events, supporting international visitor experience and city-wide engagement
• Contributing to event operations, wayfinding, and community representation across FIFA World Cup activations in Toronto

Office Administrator at SPEERS DENTAL CENTRE (2022-05 – 2022-09)

Customer Service Associate at BURRITO BOYZ (2021-06 – 2021-08)

Bachelor in Digital Communications – Humber Polytechnic (2028-04)

Diploma in Advertising & Marketing Communications – Humber Polytechnic (2026-04)

Certificate in Media Foundations – George Brown College (2023-04)