Sushmeet Kaur

Innovative Marketing Project Manager successful in leading and directing projects from inception to launch. More than five years of progressive management experience and repeated success in developing project initiatives. Consistently surpasses revenue performance targets.

 MARKETING and Assitant project manager| 08/2022 To Current

• Develop and execute marketing strategic plan and roadmaps to drive a consistent flow of leads into the sales funnel. Also helped to ensure content pieces were optimized to drive leads into the pipeline across various channels, such as digital, social media, email, and events.
• Collaborate with cross-functional US and Canada teams, such as sales, product development, and customer service, to ensure a cohesive and effective marketing approach.
• Drove and implemented the Agile framework into the Marketing department. It enabled multiple major projects to run simultaneously and optimized the output of the Marketing department by 30 %.
• Delivered empowering leadership and coaching to an amazing global team comprising of three direct reports and one indirect report to generate leads through content and campaigns. 

PROJECT MANAGER | 08/2021 to 08/2022

Natures Path Organic – (Richmond, BC)

• Leading a team of 10+ Creative and Marketing employees and managing completion of over 100 projects 
•  Expertise in managing entire project life cycle, using necessary project management tools for time estimation based on each project, analyzing multiple project status, managing team workload and meeting deadlines.
•  Stringent cost and budget management resulting in savings of $200k for the company through optimum allocation of funds, risk profiling and accounting for contingency expenses.
• Expertise in creating project roadmaps through RACI (Responsible, Approver, Consult, Inform), demonstrating project timelines through Gantt charts and creation of team charter to state team goals & responsibilities.
• Created SOPs for Creative & Marketing team stating clear policies & processes avoid ambiguity in expectations and ensure coordination across the cross-functional teams. 
• Resource planning is based on clarity of roles and responsibilities of all team members.

DCS Technologies Inc, Software Company (SURREY, BC)

• Canada Managed team of 8+ employees and proactively worked with PM/SPM for achieving projects goals to satisfy clients' needs and expectations
•  Develop, execute, and monitor marketing programs across all channels i.e., social media, website etc.
•  Scheduled meeting, timelines, resources, and project scope to track progress and to deliver high quality assets on time 
• Vendor management through required coordination in products and services delivery to ensure smooth execution of projects on turnkey basis.
•  Provide administrative support including organizing meetings, budget management and reporting, time management for projects and their key stakeholders.

 Bluewings Clothing Ltd.- India

• Coordinated with the management team to develop and perform a strategic business and marketing plan.
• Managed promotional exhibitions to advertise in shopping malls all over India.
• Ensured a brilliant client association with existing and potential customer Supervise the business communication handled by the company demonstrates the values and integrity of the organization.
•  Overseeing the day-to-day operations of company's retail locations to meet business KPIs.
•  Cashflow management and reporting

University of Canada West - Vancouver, Canada

Masters in business administration (Marketing), 01/2020

Kamaun University - India 

Bachelor of Commerce, 01/2018