Sushmita (Sushi) Roy

Communications manager with 5+ years leading integrated communications for research centres, nonprofits, and mission-driven organizations across Canada, the US, and India.

Three

Manager-level roles delivering strategy and execution: brand identity builds, editorial operations, newsletter programs, web and social growth, donor and stakeholder storytelling, and research translation for policy, practitioner, and public audiences. Currently leading communications at a UBC research centre.

Communications and Marketing (Graduate Researcher) at Stigma and Resilience Among Vulnerable Youth Centre (SARAVYC), UBC (2024-10 – Present)

• Lead communications strategy and execution for a UBC research centre, working independently to translate youth health research into content for faculty, policymakers, practitioners, and youth audiences across web, social, email, and print.
• Own editorial operations end-to-end: annual content planning, channel strategy, production workflows, and performance reporting, aligned with research priorities and UBC brand standards.
• Advise on brand identity and positioning as the Centre grows, including visual system refresh and external communications products.
• Relaunched the quarterly newsletter, growing subscribers 16.76% and establishing a consistent internal communications cadence across faculty and staff.
• Produce research-to-public assets (infographics, web copy, social content, event collateral) and coordinate community events and webinars end-to-end; grew Instagram 19.3% and LinkedIn 57.8%.

Digital Marketing and Communications Manager at Rocket Learning (2022-12 – 2024-07)

• Built and managed the organization's communications function from the ground up, including brand identity guidelines, style guides, editorial systems, and content templates used across teams.
• Led a team of two Communications Associates, assigning work, managing timelines, and developing team capability while holding overall strategic ownership.
• Directed full website redesign and content strategy encompassing SEO and UX, increasing traffic by 106%; managed external vendors and delivery timelines across the full project lifecycle.
• Launched the EduInsights newsletter (70% open rate, 300% subscriber growth) and scaled the LinkedIn newsletter to 11,368 followers; drove 595% Instagram and 48% LinkedIn audience growth through consistent, mission-aligned content.

Marketing and Communications Manager at Corporation for Supportive Housing (2021-07 – 2022-09)

• Owned the email communications program for 35,000+ subscribers; developed segmentation strategy and editorial improvements that lifted open rates from 15.4% to 23%.
• Managed an intern and external creative vendors, coordinating deliverables across multiple campaigns and enforcing brand standards and quality guidelines.
• Produced fundraising and event collateral supporting $300K+ in revenue; wrote donor-facing storytelling, stakeholder reports, and formal organizational documents.
• Produced 60+ videos and high-volume graphic content, driving 21% Instagram and 31.8% LinkedIn audience growth in 14 months.

Communications Associate at PENCIL, Inc. (2020-04 – 2021-07)

• Developed and executed corporate-facing communications strategy across digital channels; grew Instagram 77% and LinkedIn 25%.
• Produced original stakeholder storytelling through interviews, written content, and video; built editorial operations infrastructure (content calendars, reporting frameworks, analytics) supporting a growing communications function.

MA in Media and Technology Studies in Education – University of British Columbia (2024-09 – 2026-04)

BSc in Digital Communications and Psychology (Double Major) – New York University (2015-09 – 2019-05)