Taha Ben Esmael

Product manager trained in both business and design, working at the intersection of business analysis, UX design, and process improvement. I turn ambiguous, undocumented systems into processes that actually stick and products to solve problems, from the first stakeholder workshop to the final training guide. Most of my career has been spent inside distributed, global teams, and I'm currently studying for the Claude Certified Architect exam.

Business Development Lead at Zellic (Code4rena) (2026-02 – 2026-05)

• Built c4watch.xyz, a data tool that hunted down audit trends and competitor signals from scattered sources and turned them into clear data stories that shaped account strategy
• Closed new partnerships within 30 days of joining by mapping each protocol's As-Is process, timeline, and technical requirements into a structured To-Be engagement plan, and direct connections
• Role concluded following the wind-down of Code4rena, as Zellic sunset the platform and dissolving the team

Freelance Product Contractor at Independent Contractor (2024-05 – 2026-01)

• planEd.xyz: Ran end-to-end market and user research, gathering requirements that shaped a working MVP and fundraising narrative
• Atheel Technology: Documented As-Is workflows and redesigned To-Be operational processes to reposition the business for enterprise B2B contracts, unlocking a $4M revenue opportunity
• XO.MARKET: Guided product discovery through high-fidelity wireframes and low-fidelity prototypes, informing decisions that contributed to a hackathon win and seed funding

Technical Product Manager at ChainSafe Systems (2021-05 – 2024-05)

• Translated complex business needs from partners (Consensys, Celo, Phala, Ethereum Foundation) into clear user stories and functional specifications, running the product side on Zenhub to keep backlogs and a distributed team aligned across internal teams and external partners
• Built training materials, guides, and documentation that supported open-source projects past 400 stars, 400+ active contributors, and 300+ GitHub forks, the same adoption-enablement work this role calls for
• Presented at local and global developer events, both in-person and online, bridging technical and non-technical audiences to explain protocol changes and gather feedback
• Partnered with the Ethereum Foundation to deliver nodewatch.io, monitoring infrastructure for the Proof-of-Stake transition, coordinating across distributed, matrixed teams and communicating technical tradeoffs to non-technical stakeholders

Co-Founder, Product & Business Design at Atheel Technology (2017-02 – 2021-05)

• Mapped As-Is and designed To-Be operational workflows (Visio, Lucidchart) for a B2B2B2C GPS fleet management platform, standardizing consistent processes across 14 cities and 2,000+ clients while adapting to local nuance in each new market

Interaction Designer, Fintech UX at LuminWire (2019-09 – 2020-08)

• Conducted human-centered design research (interviews, usability testing) to map the As-Is onboarding journey, then designed the To-Be experience through wireframes and low-fidelity prototypes: +38% transaction completion, +74% user satisfaction

Assistant Champion at Chang Institute for Entrepreneurship (SFU) (2019-01 – 2020-05)

• Supported this SFU startup accelerator by applying business analysis and process improvement principles to design and roll out interdisciplinary program processes reaching 500+ participants
• Advised early-stage student founders on defining their product and process through design thinking workshops, helping them navigate ambiguity before a formal process existed

Business Design (Co-op) at Deshpande Foundation Sandbox Startups (2018-09 – 2019-01)

• Organized India's largest startup Makeathon (560+ participants) at this startup accelerator and facilitated human-centered design thinking workshops for 210+ early-stage entrepreneurs across a distributed, cross-cultural team, translating business needs into structured ideation exercises

National Committee Lead (Volunteer) at United World Colleges (UWC) (2015-11 – Present)

• Led a national scholarship program for Libyan students (95% placement) and served 3 years on UWC's global governance committee, coordinating policy across international stakeholders in matrixed environments

Bachelor of Business Administration in Joint Major: Interactive Arts & Technology with Business – Simon Fraser University (SFU) (2016-09 – 2020-12)

International Baccalaureate (Bilingual) – United World College Maastricht (2013-09 – 2015-05)