Taylor Patterson

Creative and strategic communications leader with a proven track record of driving impactful community engagement and public awareness campaigns. Adept at shaping organizational messaging, guiding cross-functional teams, and cultivating strong partnerships with stakeholders to advance shared goals. Known for combining innovative storytelling with data-driven insights to deliver measurable results while fostering a collaborative, positive, and solutions-focused work environment.

Passionate about inspiring teams, elevating organizational presence, and translating complex initiatives into meaningful connections with diverse audiences. Consistently takes advantage of opportunities for education and to update skills.

Marketing & Communications Lead / Specialist - Brantford Brant Norfolk Ontario Health Team (BBNOHT)

(2023-01)

• Lead marketing and communications for regional healthcare initiatives, including public awareness campaigns and community engagement activities.
• Develop and execute digital and traditional marketing strategies to promote programs, events, and digital health tools.
• Creation and management of social media, website, email, and print content that aligns with organizational priorities, while acting as communications support for partner organizations.
• Support healthcare provider engagement through internal communications and event promotion.
• Produce community reports and communications materials for partners and stakeholders.
• Co-designed and managed successful events such as Hospital Black History Month as well as a healthcare summit for local physicians with high profile key-note speakers.
• Coordinate event marketing, logistics, and promotional materials within established budgets.
• Leads and facilitate a regional Communications Community of Practice, bringing together communications leads from hospitals and health organizations to share best practices, align messaging, and improve collaboration across the healthcare system.

Communication and Donor Engagement Officer - Cambridge Memorial Hospital Foundation

(2022-05 - 2023-12)

• Project Manager, overseeing planning, creation, distribution, and promotion of joint Hospital and Hospital Foundation Community Report. Exceeded expected fundraising goals by threefold.
• Developed tailored marketing plans, budgets, and schedules for various Foundation programs. Collaborated closely with graphic designer and media contacts to ensure timely creation and distribution of high-quality content throughout community.
• Successfully orchestrated press releases and media advisories capturing the attention of major local news outlets, resulting in exceptional media coverage, including print, radio, and TV.
• Collaborated with Hospital Communications to create brand aligned internal messaging for staff, volunteers, and physicians.
• Produced compelling and informative social media content that resonates with brand, mission, and values, fostering a culture of giving and increasing social media following by 53.69%.
• Fundraising storytelling, media relations, donor engagement
• Crafted engaging, inspiring, and informative monthly Foundation newsletters, distributed to over 2,000 individuals in the community.
• Active event representative of CMH Foundation by speaking at events supporting event lead, and ensuring excellent stewardship.
• Continuously meets KPIs while looking for ways to improve efficiency and growth.

Content Creator, Social Media Manager and Promotions Strategist - One Lax Lacrosse - Cambridge Ontario

(2021-10 - 2022-10)

• Created vendor contracts that align with the legal obligations of both parties in an easy to read, visual appealing format Connecting and communicating with partners including 12 signed Nation Lacrosse League players.
• Social media content creation and strategic posting
• Researched, created and implemented proved tactics for optimizing reach, impressions as well as customer conversions
• Email marketing
• Assisted in successfully guiding the Organization through crisis communication resulting in improved customer perception

Public Relations Intern - GCI Canada, Toronto

(2021-08 - 2022-04)

• Presented original engagement tactics approved for national campaigns for Fisher-Price
• Used software such as Meltwater, Cision, Creator I.Q for media monitoring and influencer marketing
• Successfully pitching marketing campaigns to clients
• Influencer marketing from identification to campaign implementation
• Conducted service billing
• Successfully suggested and presented to CEO and management on ways to reduce training time, reducing costs and the duplication of efforts.
• maintained multiple accounts simultaneously for household brants such as Mattel, Fisher-Price and LG
• Consistently met deadlines, while maintaining a positive and encouraging demeanor with clients and team members

Diploma - Public Relations and Communications - Conestoga College (2019-09 - 2021-09)

Diploma - Business Marketing - Conestoga College (2018-09 - 2019-09)

High School Diploma - Galt Collegiate Institute (2007-09 - 2011-09)