Lauren Turchet

Strategic Brand & Marketing Leader with 20 years of experience scaling organizations at the intersection of cultural relevance and commercial performance. Expert in transforming brands from functional utilities into mission-led leaders that drive adoption and long-term enterprise value. Proven track record of managing $30M+ budgets and leading modern marketing modernizations in both Canada & Globally.

Known for building high-performing teams and creator-led strategies that deliver outsized business impact across Retail, Tech and Consumer sectors

Director, Brand & Marketing - Prodigy Education (EdTech)

(2025-01 - 2026-04)

• Architected a comprehensive brand evolution that shifted the organization from a functional utility to a mission-led, student-first leader. By redefining the mission, positioning, and voice, I led cross-functional teams to launch integrated campaigns that elevated brand perception and market relevance
• Engineered a $3M US-based creator strategy that delivered a 180% lift in gameplay, a 43% increase in web traffic, and an 8-point rise in brand awareness
• Operationalized a social-focused brand engine that boosted video-through-rate by 70% and expanded mid-funnel leads by 35%, leveraging social media analytics and audience-segmentation tools
• Scaled a high-performing creative and social team to produce data-driven content that exceeded industry engagement benchmarks by 175%, applying agile workflow and performance-tracking dashboards

Associate Director Brand & Partnerships - Cadillac Fairview

(2023-09 - 2025-01)

• Established the first national Brand & Partnerships function, integrating performance tracking and long-term P&L strategy to strengthen market positioning
• Led a high-impact activation with 30 local influencers that delivered 4,500 free meals at Robson Square, generated 67 M earned-media impressions in four weeks, and lifted positive local brand perception by 91 %
• Revitalized a stagnant national Olympic partnership through community-focused storytelling, driving a 19-point lift in awareness and improved community-brand perception by 49 %
• Led a PR and athlete-led campaign that produced 190 M impressions-175 % above plan-and increased positive brand sentiment by 91 % through community-focused storytelling

Director, Brand & Growth Marketing - Goodfood (Grocery & Meal Kits)

(2021-02 - 2023-09)

• Collaborated with the Executive Leadership Team and McKinsey & Co. to modernize the marketing operating model, unlocking $10M+ in annual efficiencies. Simultaneously established Goodfood as Canada's #1 meal-kit brand while reducing customer acquisition costs by 30% through rigorous data-led optimization
• Executed data-led integrated campaigns across traditional and digital channels, applying performance-marketing tools and creator-influencer collaborations, delivering a 40% lift in brand awareness and cementing Goodfood as Canada's #1 meal-kit brand
• Led the regional go-to-market launch of the OnDemand grocery service in Tier 1 markets, coordinating cross-functional teams and leveraging social-ecosystem strategies, which generated 45M+ media impressions, a 110% increase in app downloads, and a 250% rise in customer acquisition in the first month
• Reduced customer acquisition costs by 30% through digital content optimization, performance-led creative testing, and mentorship of the performance-marketing team, improving overall P&L efficiency

Senior Marketing Manager - Rogers Communications

(2019-03 - 2021-12)

• Led P&L management and content development for the Rogers brand and premium partnerships with the NHL, Toronto Blue Jays, and Live Nation, delivering increased partnership revenue and stronger brand visibility
• Launched the "Rogers Moments" program by leveraging advanced customer segmentation and audience insights, which raised brand affinity by 10% and surpassed lead-generation targets by 35%
• Executed national Covid-19 response campaigns using multi-channel media and social-listening tools, contributing to a 58% rise in corporate reputation
• Managed digital and CRM awareness campaigns on platforms such as Salesforce Marketing Cloud, employing advanced targeting and customer segmentation to boost consideration and exceed lead-generation targets by 35%

Senior Brand Manager / Brand Manager - Canadian Tire Corporation

(2012-01 - 2019-03)

• Championed a multi-brand portfolio strategy to rationalize under-performing assets and revitalize core lifestyle brands, contributing to a 5% increase in category profitability
• Diagnosed performance gaps in the MasterChef BBQ brand through 1:1 consumer research, delivering a +20% sales lift via portfolio rationalization and a refreshed brand identity
• Conceptualized and launched the Canvas brand, building it into a leading home-category line that positioned Canadian Tire as a destination for exclusive, high-quality lifestyle products, contributing to higher brand awareness and increased home-category sales
• Launched "FRANK," the first private-label food brand for CTC, earning the Vertex Award for innovative packaging and generating strong organic media coverage
• Piloted the company's first international B2B/B2C venture, designing the GTM framework and portfolio strategy for new regional market entry

Brand Manager / Associate Brand Manager - Spin Master Toys

(2005-09 - 2011-12)

(2 years)

• Led the global strategy for Air Hogs, the company's most iconic brand, overseeing product launches and integrated campaigns that solidified Spin Master's position as a leader in the toy industry
• Successfully launched the brand into the indoor RC category, driving a +40% revenue increase within two years by reaching new consumer segments through targeted platform innovation
• Returned the Aquadoodle brand to +50% growth following a five-year decline by leveraging data-driven product repositioning and media optimization
• Owned the end-to-end product development and global go-to-market strategy for Aquasand, capturing 30% of the category market share and winning "Top Activities Brand" in 2010

Bachelors - Business Commerce - McMaster University