Territory Manager — Okanagan & Kootenays - Hoya Vision Care
(2025-01)
- Manage and grow a regional B2B sales territory through direct prospecting, account development, and relationship management
- Build long-term partnerships with independent businesses, driving repeat revenue and high client retention
- Identify and close new business opportunities through field visits, product demonstrations, and consultative selling
- Deliver technical product solutions and equipment support aligned to client operational and financial goals
- Expand market share within a competitive landscape through targeted account strategies
Regional Sales Manager - STIHL
(2022-02 - 2024-11)
- Managed a multi-account dealer network, driving consistent revenue growth across a defined regional territory
- Built and strengthened relationships with independent dealers, distributors, and key commercial accounts
- Executed territory growth strategies including new business development, account expansion, and competitive conversion
- Delivered product training and in-field support to increase dealer sales performance and product adoption
- Analyzed sales performance and market trends to optimize territory coverage and improve results
- Collaborated on product launches, inventory planning, and go-to-market execution
Laboratory & Business Development Manager - Cascade Optical - Burnaby, BC
(2017 - 2021)
- Led business development and sales strategy for a high-volume production and distribution operation
- Generated new revenue streams through product launches and private-label programs, including Westclub (~$1M annual revenue, first year)
- Managed key account relationships, pricing structures, and buying-group partnerships
- Identified and secured large-scale contracts, including a provincial safety eyewear program
- Directed go-to-market strategy including trade shows, promotions, and product positioning
- Led cross-functional teams across production and sales to support revenue growth and client delivery
Sales & Marketing Manager - Cascade Optical - Burnaby, BC
(2010 - 2017)
- Developed and executed sales strategies to drive organic growth and increase market share
- Launched proprietary product lines aligned with market demand and customer needs
- Delivered technical product solutions and equipment integration for client businesses
- Built strong relationships with independent operators and multi-location clients
Professional Services Manager - Hoya Vision Care - Mississauga, ON
(2009 - 2010)
- Supported national sales efforts through technical product training and implementation
- Collaborated with industry partners on product trials and market adaptation
- Strengthened business relationships with buying groups and professional associations
National Lens Division Manager - Rodenstock Canada - Vaughan, ON
(2001 - 2009)
- Promoted from regional sales to national leadership role managing a team of 8–10 representatives
- Led national sales strategy, driving revenue growth and market expansion
- Developed and launched private-label product programs to increase market share
- Built strategic partnerships with buying groups and major accounts
- Oversaw hiring, onboarding, and performance development of sales team
