Tulsi Patel

Managed day-to-day communication with multiple client accounts, serving as a primary point of contact and ensuring timely delivery of campaigns and projects. Led influencer marketing campaigns and managed collaborations with 300+ creators across the UAE and KSA, driving brand awareness, authentic engagement, and successful campaign execution Supported the launch and growth of emerging brands in the UAE market through influencer activations, media outreach, event planning, and strategic brand positioning

Social Media Executive at Catch Communications (2025-02 – Present)

• Managed day-to-day communication with multiple client accounts, serving as a primary point of contact and ensuring timely delivery of campaigns and projects.
• Led influencer marketing campaigns and managed collaborations with 300+ creators across the UAE and KSA, driving brand awareness, authentic engagement, and successful campaign execution
• Supported the launch and growth of emerging brands in the UAE market through influencer activations, media outreach, event planning, and strategic brand positioning
• Coordinated media and influencer invitations for brand launches, product releases, and events, fostering strong industry relationships and securing impactful coverage
• Delivered influencer activations for brands including Revolve, Fred (LVMH Group), Miruna, and Dr Teal's, generating 10M+ combined reach and AED 2M+ in earned media value through creator partnerships and event activations
• Monitored campaign KPIs including reach, engagement, CTR, CPM, and EMV, using performance insights to optimize future influencer and content strategies
• Tracked and reported on campaign performance including reach, engagement, CPM, CTR, and ROI, translating insights into data-driven recommendations to optimise future influencer strategy

Marketing coordinator at The Brick Store India-JJB (2023-08 – 2024-07)

• Led cross-functional collaboration between influencers, designers, content creators, and account teams to execute integrated marketing campaigns
• Executed SEO and website optimization initiatives over 4–5 months through keyword research, content enhancements, and performance monitoring, while supporting Google Ads campaigns to improve online visibility and traffic
• Led brand management across all digital and print touchpoints, collaborating with developers and designers to deliver 20+ marketing assets, including website updates, brochures, business cards, letterheads, presentations, and sales collateral while ensuring consistent brand identity
• Managed the brand's Instagram presence end-to-end, including content creation, design, scheduling, and community engagement, driving 15% follower growth and a 10% reduction in unfollow rate

Technical Recruiter Intern at Rigel Networks (2022-05 – 2022-07)

• Executed full-cycle recruitment support across a 2-month internship, assessed 100+ profiles, cross-verified candidate data, and maintained a live hiring pipeline in Excel and Zoho CRM
• Streamlined the interview feedback collection process, reducing turnaround time by 40% and enabling faster hiring decisions for critical roles

Bachelor Of Business Administration – Navrachana University (2020-08 – 2023-07)