Sales and Market Manager at Two Rivers Distillery (2024-03 – Present)
- Spearheaded off-premise sales operations, including overseeing in-person tastings at major events, markets, festivals, and retail locations, driving an approximate 300% increase in sales within the first year.
- Developed and executed comprehensive promotional and marketing strategies, boosting brand visibility and customer engagement.
- Cultivated strong client relationships by traveling across the province, expanding the business's reach and solidifying key partnerships.
- Negotiated high-value contracts with organizations, effectively enhancing brand recognition and positioning the distillery for sustained growth.
- Organized and launched new market and sales tactics, massively increasing per-event revenue and overall profitability.
Financial Broker at World Financial Group (2024-02 – 2024-08)
- Execute strategic financial transactions by analyzing market trends, assessing risk, and advising clients on investment opportunities.
- Facilitate the buying and selling of securities, commodities, and other financial products while adhering to provincial and national guidelines.
- Built and maintained client relationships through effective communication and tailored investment and insurance plans.
Virtual Experience and Onboarding Specialist at Neo Financial Technologies Inc. (2022-11 – 2023-11)
- Crafted and refined streamlined processes and functions in the launch of multiple new and existing products, leveraging ZenDesk and Databricks to enhance user experience, and increasing efficiency in the onboarding process by 20%.
- Restructured and led staff education and training within multiple departments in Calgary and Winnipeg.
- Developed and refined onboarding processes and materials to enhance efficiency and effectiveness to handle increasing application numbers.
Store Manager and Sales Associate at 5 Vines Wine, Craft Beer & Spirits, Liquor Depot, Co-op Wine, Spirits, Beer (2021-06 – 2022-11)
- Led and overseeing daily operations of a boutique liquor store, ensuring efficient management of staff, inventory, and customer service.
- Developed and implemented sales strategies to achieve targets and maximize profitability, increasing profit by 25% over previous year.
- Hired, trained, and mentored team members to deliver exceptional customer experiences and drive sales performance.
- Monitored and analyzed sales data, inventory levels, and market trends to inform decision-making and optimize store performance.
Freelance Wine, Spirits, and Craft Beer Sample Host at Self-employed (2019 – Present)
- Delivered engaging and informative tasting experiences for clients by showcasing a diverse selection of wines, spirits, and craft beers.
- Provide expert guidance on tasting techniques, flavour profiles, and food pairings to enhance the client's experience.
- Effectively manage inventory, setup, and takedown of tasting events while ensuring compliance with all relevant regulations.
- Drive sales and brand awareness through product recommendations and enthusiastic promotions of featured items.
Bartender, Bar Manager, Server, and Security at Mojo's Craft Pub & Grill, Casino Lethbridge, University of Lethbridge - The Zoo, Aloha Modern Kitchen (2015 – Present)
- Craft and serve a wide range of beverages, including cocktails, beers, and wines, while providing exceptional customer service in a fast-paced environment.
- Maintained a clean and safe environment, managed inventory levels, and processed payments accurately to facilitate smooth operations.
- Ensured a safe and secure environment for all patrons, staff, and property by enforcing venue and event policies and procedures.
Freelance Scenographer, Stage and Production Manager for Theatrical Productions at Self-employed (2013 – 2022)
- Coordinate and oversee all aspects of theatrical productions, including stage management, technical operations, scheduling, and other logistical coordination, often on multiple productions simultaneously.
- Collaborate closely with directors, designers, and cast members to ensure seamless execution of rehearsals and performances.
- Managed scheduling, budgeting, and resource allocation to meet production timelines and financial targets.
- Supervised stage crew, technicians, and cast to ensure adherence to safety protocols and artistic vision.
- Served as a central point of contact for all personnel involved in the productions to facilitate effective communication and problem-solving, while demonstrating strong leadership, organizational skills, and attention to detail to deliver high quality theatrical experiences.
System Operator and Designer Contractor at Sonic Media Ltd. (2017 – 2022)
- Operate and control lighting and sound systems to enhance live events, performances, productions, and concerts.
- Collaborate with directors, other designers, and technical teams to execute creative vision and meet specific production requirements while remaining within budget.
- Programmed and cued lighting effects, audio tracks, and special effects in accordance with cues and scripts.
- Conducted equipment setup, calibration, and ongoing maintenance to ensure optimal performance throughout the events, while troubleshooting any technical issues by providing timely solutions to minimize disruptions.
- Demonstrated proficiency with industry-standard equipment and software to provide seamless audiovisual experiences.
Board of Directors Member at Lethbridge Musical Theatre (2019 – 2021)
- Provided strategic leadership and governance oversight for Lethbridge Musical Theatre's operations and initiatives.
- Collaborated with fellow board members to establish organizational goals, policies, and financial objectives.
- Actively participated in board meetings, committees, and special projects to support Lethbridge Musical Theatre's mission and vision, by cultivating relationships with stakeholders, donors, and community partners to advance fundraising efforts.
- Offer expertise, guidance, and advocacy to promote artistic excellence, diversity, and inclusion within the theatre community.
