Valentin Yvroux

Founder-operator who built and sold a 100+ SKU DTC jewelry brand. Owned the Shopify site experience end to end and designed the storefront directly. Scaled to $1.66M in revenue at 25% net margin, lifted revenue per visitor through CRO and merchandising. Opened to the European market, netting 106K$ net revenue within two months of launch.

Exited

February 2025.

Founder & Head of E-commerce at La Petite Pensée, DTC Jewelry (2021-01 – 2025-02)

• Built, scaled, and sold the brand. Owning the Shopify site experience end to end and growing it to $1.66M in revenue through a February 2025 acquisition.
• Ran the business at a ~25% net margin by owning unit economics end to end (COGS, ad spend, fulfillment), protecting profitability over top-line alone.
• Lifted average order value to $85 on a $69 base product (~23% more per order) through A/B testing, cross-sell, and bundling (GA4, Microsoft Clarity).
• Owned site merchandising, homepage, category, and collection curation plus a seasonal gifting calendar, launching and scaling a dedicated hero product before each holiday to drive the year's biggest revenue peaks.
• Architected and built the full on-site funnel, custom Shopify sections and homepage/collection/product-page redesigns plus seasonal refreshes.
• Launched three European markets (France, Belgium, Switzerland) from scratch in early 2025, localizing landing pages, shipping, and checkout, reaching $106K across 1,000 orders (50% of total revenue) at a $106 AOV within two months.
• Managed $390K in ad spend at a 4.75 ROAS, holding customer-acquisition cost near $20 while selling 19,000+ units.
• Negotiated a 3PL contract for next-day local delivery at overseas-fulfillment cost; hired and trained a full-time support agent and directed developers, a Google Ads agency, and an email/SMS specialist.

Career Break — Parental Leave & Independent R&D at Independent (2025-03 – Present)

returning full-time August 2026

• Built an AI system that generates complete, on-brand landing pages and copy from a brand's own research, and a second that rebuilds fully-coded Shopify sections from a screenshot or rough idea.

Web & UX Designer at Freelance (2019-01 – 2021-12)

• Designed and built conversion-focused Shopify and Webflow sites for DTC brands and small-business clients.
• Translated client business goals into clean, on-brand sites built to convert, not just to look good.