Vincent Racicot

High-impact business leader with experience in launching and scaling up operations, owning full P&L, and leading multi-year growth plans across sales, supply chain, inventory, and ERP-driven operations. Managed ~500 active customers and ~70,000 SKU, while driving ~20% YoY revenue growth.

General Manager, Canada at Elesa Canada (2024-07 – Present)

Canadian subsidiary of an international manufacturer of standard mechanical components.

• Own full P&L ownership for Elesa Canada, including revenue growth, margin management, operating costs, inventory investment, and working capital.
• Lead annual budgeting, forecasting, and performance reviews with Elesa Group leadership in Italy, connecting local performance to corporate planning.
• Define and execute a multi-year growth plan centered on distributor expansion, stock availability, local assembly, and e-commerce scale up.
• Drive approximately 20% year-over-year revenue growth and position the business towards $1.3M+ annual revenue for 2026.
• Manage a national customer base of ~500 active customers across OEMs, distributors, and end users, supported by ~70,000 SKUs.
• Own channel strategy across direct, distribution, and e-commerce models, balancing margin protection, customer service and growth priorities.
• Oversee inventory policy, freight strategy, and supply-chain trade-offs to improve lead times while maintaining cost discipline across the business.
• Accountable for ERP usage and process integrity across sales, operations, finance, and inventory, ensuring reliable cross-functional execution.
• Lead a lean cross-functional team across sales support, administration, accounting, and warehouse operations, with responsibility for execution and accountability.
• Serve as primary executive interface with European and U.S. headquarters on strategy, financial performance, and capital allocation.

Regional Sales Manager, Canada at Elesa Canada (2021-09 – 2024-06)

Canadian subsidiary of an international manufacturer of standard mechanical components.

• Planned and executed the launch of Elesa's Canadian subsidiary, moving from a USA-based sales presence to a fully operational Canadian business.
• Prepared and executed the initial business plan across market analysis, location selection, staffing, ERP/CRM implementation, logistics, inventory systems, and e-commerce launch.
• Held P&L responsibility during the launch phase through sales forecasting, overhead planning, gross margin targets, and profitable growth execution.
• Expanded a national distributor network to accelerate market penetration and prospecting reach.
• Developed early OEM and end-user relationships across packaging, manufacturing, automation, food & beverage, and engineering sectors.
• Built brand visibility through trade shows, customer engagement, and targeted marketing initiatives.
• Laid the operational, commercial, and systems foundation required for long-term scalability and profitability.

District Sales Manager, Canada at Buckhorn (Myers Industries) (2019-05 – 2021-08)

Manufacturer of reusable bulk containers and material-handling solutions.

• Owned Canadian sales performance and grew the region ~30% year-over-year to $2.4M.
• Supported leadership with market intelligence, pricing dynamics, and regional growth planning.
• Enabled the sales organization through coaching, ROI/TCO-based selling methodologies, and improved account discipline.
• Drove new business through direct engagement with executive, VP, and sourcing stakeholders.
• Played a key role in the implementation and adoption of a new CRM system, supporting change management and forecast discipline.

Business Development Manager (Ontario & Québec) at Nefab (2016-05 – 2019-05)

Global provider of industrial packaging and sustainable supply-chain solutions.

• Increased regional revenue by approximately 50%, reaching $1.8M.
• Developed strategic relationships across industrial, aerospace, energy, and healthcare sectors.
• Led complex, project-based sales from concept through implementation.
• Engaged executive-level stakeholders on long-term supply-chain and cost-reduction initiatives.
• Represented the company at trade shows, customer presentations, and industry events.

Sales Manager, North America at Sensors & Software (Radiodetection) (2015-07 – 2016-04)

Manufacturer of underground utility detection and test equipment.

• Managed a North American sales team of seven across inside and outside sales roles.
• Delivered 12% revenue growth, with total team sales reaching $8.3M.
• Reorganized sales territories and implemented a structured sales action plan.

Parts & Service Manager (National) at Ovivo (2013-09 – 2015-07)

Provider of industrial and municipal water and wastewater treatment solutions.

• National responsibility for revenue, doubling sales and achieving ~140% of target ($4.2M).
• Designed and executed a strategic plan including territory structure, KPIs, and industry focus.
• Hired, trained, and led a team of six full-time employees across sales and service functions.

Aftermarket Sales Rep. at Evoqua (formerly Siemens Water Technologies) (2009-05 – 2013-09)

Account Manager / Recruiter at Bilingual Source (2008-03 – 2009-05)

Bilingual Account Manager at Match Marketing Group (2007-08 – 2008-03)

Accounting & Finance for Non-Financial Managers – McGill University (2025)

Conceptual Selling – Miller Heiman Group (2019)

B.A. in Business Administration – Université du Québec à Montréal (UQAM) (2003)