Vir Shah

Specializing in MICE Lead Generation and closures. Exposure in managing Travel and Trade portfolio and procuring new business for the hotel from the above portfolio. Explored potential business avenues & managed marketing & sales operations; initiated market development efforts and increased business growth by selling both rooms and banquets.

Increased portfolio production over the years in various segments. Skilled in interacting with clients & addressing priorities and resolving escalations, thereby attaining client delight and high compliance scores. Liaising with guests and various departments for managing Loyalty Program Queries.

Recognized for planning & executing an action plan for Opera Downtime. An enterprising leader with excellent communication and people management skills that have been honed through managing multiskilled teams; coordinated for availability of rooms for reservation processing.

Sales Executive - Delta hotels by Marriott Calgary Downtown - Calgary

(2024-04)

• Sold group rooms and meeting spaces to Associations, Government divisions, and First Nations segments.
• Achieved 138% of budgeted revenue for 2025 by Q3 (YTD).
• Secured multi-year blocks totaling 900 room nights, collaborating with Marriott Calgary Downtown and Westin Downtown for MSA-related bookings.
• Conducted 20+ segment-specific sales calls in Toronto, Ottawa, and Edmonton; maintained weekly calls with First Nations contacts, driving growth in segment revenue.
• Partnered with Susan on Association FAM trip (July 2025), resulting in new bookings worth $100k
• Worked with Kathryn Little (Delta Fredericton) to improve First Nations productivity by being innovative and specializing amenities.
• Delivered 15+ innovative site visits with the help of the OPS team, increasing conversion rate by 25% and enhancing client satisfaction scores.
• Signed multi-year contracts for recurring group business.
• Represented the brand at CMEE (Canadian Meetings & Events Expo) twice, Marriott Association events, MPI conferences, and Calgary Chamber of Commerce gatherings.
• Completed advanced training: Ready Set Sell, Sales Negotiations, and Advanced Prospecting.

Sales Manager - Delta by Marriott Calgary South - Calgary

(2022-05 - 2024-04)

• Managed RFPs and account portfolios, working with Market Sales, GSO, and CSO for top accounts.
• Acquired new accounts in Calgary and Edmonton via TravelClick, Sales Blitz, and tele-calling.
• Led training initiatives for team members on prospecting and account mapping.
• Negotiated 2024 rates with a 20% overall increase, contributing to revenue growth.
• Organized site visits, open houses, and Bonvoy Member Appreciation events, ensuring memorable client experiences.
• Collaborated with Tourism Calgary and OPS team to close leads and enhance event execution.
• Prepared forecasting and productivity reports for monthly revenue meetings with GM and DOSM.
• Achieved 200% YoY growth in managed accounts across all segments.
• Closed 40+ new accounts, contributing to 30% of annual revenue.
• Maintained a 55% closing ratio for group and meeting leads.
• Successfully secured film crew movements, project stays, and extended bookings

Senior Sales Manager - Shangri-La Hotel, Bengaluru - Bengaluru

(2019-02 - 2020-02)

• Handled Mumbai Metro, which is a Feeder Market/Source Market for the hotel.
• Co-ordinated Site Inspections and Conference closures from Mumbai.
• Successfull in closing RFP's in partnership with top accounts from Mumbai. Profiles Include: Roche, Oracle, Sony Pictures, etc.
• One point of contact for Production companies like Reliance Entertainment, Yash Raj Films, Dharma Productions, etc.
• Planned and managed room allocations for Conferences and Shoots. This included co-ordinating the flow of the event.
• Closed 846 room nights in the 3rd quarter which is by far the largest group picked up in the year for the hotel.

Account Manager - Hilton Worldwide Sales - Pan India

(2017-11 - 2019-01)

• Managed 21 key accounts for Pan India and Global contracting for Hilton Worldwide.
• Portfolio included Reliance Industries, Jacobs Engineering, Halliburton, Godrej, United Parcel Services, BASF, BAYER, etc.
• Accountable for outbound group closures and handling group trackers.
• Managed Pan India RFP's (Request for Proposals) with help of BTS (Hilton Global Business Travel Services Team).
• Co-ordinated site inspections globally for show around of respective hotels for Conference queries and closures.
• Part of Managing and organizing "The Great India Showcase" Roadshow for Hilton Global in Mumbai.
• Converted 200 Acquisition Accounts to Managed Accounts.
• Increased Profile Production to 115%.
• Closed three major Cricket Tournament movements through IMG Reliance for Outbound hotels.
• Closed major TATA International group through Wizcraft for a Hilton property in London.

Assistant Manager Reservations - The Westin Mumbai Garden City - Mumbai

(2015-01 - 2016-07)

• Managed changing of room category on Property management systems of the hotel and corresponding CRS systems.
• Lead, mentored & monitored the performance of 04 team members to ensure efficiency in process operations and meeting of individual & group targets.
• Managed usage & revenue enhancement of Travel and Trade portfolio by 35%.
• Successfully completed Starwood Certified Departmental Trainer program.
• Received Revenue Person of the Year Award in 2015.

Assistant Sales Manager - The Westin Mumbai Garden City - Mumbai

(2016-07 - 2017-11)

Assistant Reservations Manager - Renaissance Hotel and Convention Center and Marriott Executive, Mumbai - Mumbai

(2013-04 - 2015-01)

• Managed reservations links and custom web pages for groups and corporate clients and Marsha - Marriott Reservation System.
• Supervised Reservations Department for a 754 keys complex property i.e. 583 keys of Renaissance and 171 keys of Marriott Executive Apartments
• Supervised Rate variance report to ensure no revenue loss
• Successfully completed 3 months of task force with J.W. Marriott, Pune and Courtyard Marriott, Hinjewadi by training new executives and associates in Marriott standards of reservations
• Received Appreciation Letters from 2 Esteemed Guests for providing prompt services
• Received Recognition Certificate from the General Manager for smooth managing of groups

Team Leader – Unit Reservations - Hyatt Regency; Mumbai - Mumbai

(2009-11 - 2013-04)

• Supervised Reserve Inventory; Ideas (Revenue Management System for Hyatt); Extranet sites of OTAs like Expedia, Agoda, Booking.com, Hotel.de
• Assisted Front Office Manager and Revenue Manager on sold out dates
• Assisted Revenue Manager for the new rate codes and creating them on Opera
• Managed inventory and extranet sites of OTAs.
• Provided training to the executive members on Hyatt reservations system called "Reserve"

BTEC (HNC) - Aviation, Hospitality and Travel Management - EDEXCEL (United Kingdom) (2009 - 2009)

12th - National Institute of Open Schooling (2008 - 2008)

10th - Maharashtra State Board of Secondary (2006 - 2006)

Bachelors of Commerce - Finance - Christ University (2005 - 2008)