Xavier Michael

Media operations and client-servicing professional with 3+ years at M&C Saatchi Performance and Dentsu, supporting mobile app campaigns end to end — attribution tracking (AppsFlyer, Branch), vendor coordination, client reporting, and billing reconciliation — plus recent Canadian experience in PO management, vendor billing, and compliance reporting. Certified in DV360, The Trade Desk, Amazon DSP, and Mediaocean Prisma. Seeking a media coordinator or ad operations role in Toronto.

Compliance & PO Coordinator at Dynevor Express (2025-05 – Present)

• Created and maintained purchase orders for active loads, tracked invoices against them, and escalated carrier and vendor discrepancies to senior operations
• Coordinated deadlines, specs, and reporting requirements across internal teams and 30+ external vendors and carriers; maintained contact lists and scheduled operational check-ins
• Produced weekly compliance and performance reports, flagging trends and anomalies and maintaining audit-ready records across 25+ concurrent loads

Hospitality and gig work at Interim Roles (2023 – 2025-04)

• Held part-time service-industry and gig roles while completing DV360, The Trade Desk, Amazon DSP, and Prisma certifications and pursuing media and operations roles

Media Executive at M&C Saatchi Performance (2020-03 – 2021-06)

• Supported planning and execution of mobile app-install campaigns for 3 clients, including Amazon, coordinating with search, social, and programmatic buying teams on specs, deadlines, and deliverables
• Set up and QA'd attribution tracking in AppsFlyer and Branch; monitored installs, in-app events, and post-install KPIs, and flagged tracking or performance issues to buyers and clients
• Built weekly and monthly client performance reports with visualizations and recommendations, covering ₹1 Cr+ (approx. C$165K+) in monthly media spend
• Entered and maintained purchased media in agency stewardship platforms, reconciled campaign budgets, and resolved billing discrepancies with vendors

Account Executive at Dentsu (2018-11 – 2019-08)

• Primary point of contact for 4 brands and their sub-brands, translating business objectives into creative briefs
• Introduced a structured deliverable-tracking process across creative and account teams, improving on-time delivery and quality control
• Ran weekly client status meetings and reporting, proactively addressing concerns and incorporating feedback

• Ontario Graduate Certificate in Marketing Management – Lambton College, Canada (2021 – 2023)
• Post Graduate Diploma in Management – St. Joseph's Institute of Management, India (2016 – 2018)
• Bachelor of Commerce – Mahatma Gandhi University, India (2013 – 2016)