Yasmin Soul

Digital marketer and creative writer with 3+ years of experience in writing copy, articles and creating content. Bootcamp graduate in Digital Marketing from University of Toronto. Advanced skills in video editing, content creation, and ability to work in team environments. Passion for creative marketing strategy and social media marketing.

E-Commerce Copywriter & Merchandiser at YM INC (2023-01 – Present)

• Writing descriptions daily for products
• Collaborate on email marketing strategy
• Write email copy
• Write SEO copy for site
• Write on tight deadlines across multiple brands

Freelance Marketer at Self-employed (2022-01 – Present)

• Write Copy for brands
• Content creation/ editing video
• Create social media marketing strategy
• Lead generation
• Building website
• Designing e-commerce store

Summer Internship at CBC/Radio-Canada (2012-06 – 2013-08)

Worked with Metro Morning and Big City Small World

• Pre-interviewed guests for on air
• Pulled songs for radio
• Wrote scripts to tight deadline
• Wrote content for online site
• Used iNews and Dalet

Freelance Writer at Huffington Post, samaritanmag.com & Beach Metro (2014-01 – 2020-12)

• Pitch story ideas
• Write articles to tight deadlines
• Take photographs for articles
• Research variety of topics
• Attend events and report on current local projects
• Conduct interviews

Veterinary Technician / Manager at Monarch Vet Tech Services (2016-03 – 2021-12)

• Restrain animals
• Grooming (cats/dogs/rodents/birds)
• Administer Medication
• Create digital ads
• File taxes on behalf of company

Reception/Veterinary Assistant at Jane Animal Hospital (2017-05 – 2019-08)

• Answer phones/ Book appointments
• Assist in surgery
• Cash out clients
• Administer medication
• Open and close clinic
• Tend to boarding animals

Manager at Skwish (2017-02 – 2018-05)

• Payroll
• Open and close store / Key holder
• Budget orders and do inventory
• Schedule management of employees
• Maintain relationship with beer reps
• Administration duties
• Hiring and Terminating employees

Digital Marketing Program in Digital Marketing – University of Toronto

Journalism Program in Broadcast – Humber College (2015-12)