Growth Advisor · Performance Marketing & E-Commerce at bekara and Go 2 Flow (2022 – Present)
Strategy and execution for e-commerce and D2C brands, directly and through partner agencies.
- 15+ brands across fashion, supplements, women's health, telehealth, sleep, men's grooming, pet, home, workwear, food and specialist retail
- Shopify, Shopware and WooCommerce; markets across Europe and the US
- Portfolio · Meta spend managed per year (USD equivalent): Telehealth brand, US, ~$30M; D2C brand across 7 country markets, Europe, ~$11M (€10M); Fashion brand, internationalised, DACH → intl., low 8 figures; Supplements, women's health, DACH, 7 figures; Acoustic and home accessories, DACH, 7 figures; Drinking bottles (consumer goods), DACH, low 6 figures; Mattresses and sleep products, DACH, mid 6 figures; Men's grooming, specialist retail, pet and more, DACH, 5 to 6 figures each; Total, incl. further mandates, ~$60M per year
- US telehealth brand: co-led the scale-up, competing internally against other advertisers in a multi-ad-account system. $12M in Meta spend in the first nine weeks, around $30M in the first year.
- Mattress brand: launched the online shop from zero in 2025 and grew it to about 3M in revenue in 2026; turned paid social from unprofitable to profitable.
- Consumer goods brand: from four-figure to six-figure annual revenue, monthly revenue quadrupled in five months, profitable after ad spend.
- Swiss fashion brand: rolled out internationally and scaled Meta spend into the eight-figure range per year, plus pre-sale drops and conversion tests.
- Men's grooming and specialist retail: more than doubled marketing efficiency (MER) at stable or growing revenue.
- Planning, launching and optimising Meta campaigns; budget allocation by MER, CAC and contribution margin
- Creative strategy and testing: hooks, UGC, video, statics, iterations of winning ads, creator briefings
- Email marketing with Klaviyo, landing pages, bundles and offer pages, on-site A/B tests
- Head of the email marketing and Google Ads divisions at a partner agency; grew the team from 3 to about 10 people
- Reporting and data pipelines for revenue, ad spend and contribution margin per client and day
- Lead for an e-commerce analytics platform and builder of an own creative-operations software for paid social
- Custom shop extensions, a Meta budget recommendation engine, AI-driven automation of reporting and briefings
- Client software: platform for fitness studios, booking bot for a casting agency, own dictation app for macOS and Windows
Data Analyst for Marketing at Hilton Supply Management (2024-01 – 2025-04)
- Helped build up paid media
- Ran a tender for 109 hotels, cut bakery procurement costs by about 18 %
Founder & Managing Director at EP Food GmbH · eatPLANTS (2019-08 – 2024-01)
- Built my own D2C food brand from zero: product, shop, brand, out-of-home campaigns, team
- Scaled to about €10M in revenue with Shopify and Meta Ads
- Exit in 2022 to a financial investor, then stayed on as managing director until early 2024
Procurement & Data Specialist · Supply Management Trainee at Hilton Supply Management DACH (2019-01 – 2020-05)
Chef · Apprenticeship to Demi Chef de Partie at Brenners Park-Hotel & Spa (2012 – 2017)
Then fine-dining kitchens at Lake Constance.
