Matthias Thürer

I am an enthusiastic and results-driven marketing professional with an entrepreneurial mindset and a proven track record in strategic brand development for companies in various industries such as FinTech, HRTech, E-commerce, Leisure and Travel. My expertise lies in crafting and executing comprehensive marketing ideas that bridge B2B & B2C landscapes, create brand visibility, enhance customer journeys and deliver measurable results.

Passionate, creative, agile and hands-on, I specialise in developing growth business models with positive ROI in e-commerce, digital and traditional environments. Fluent in 4 languages, I leverage my ability to easily shift from one sector to another and apply fresh, outside-the-box solutions across markets to identify new opportunities and drive success.

• Resolve: Led B2C/B2B marketing for Switzerland's no. 1 mortgage platform, focusing on rebranding and positioning, enhancing brand awareness and driving customer-centric growth through data-driven tactics and automated client acquisition processes.
• Swibeco: Positioned the start-up as a HRTech leader by reshaping brand identity and corporate websites, driving B2B lead generation and maximising B2C platform revenues through partnerships and creative e-commerce/marketing strategies.
• Deindeal and MyStore: Increased B2C flash-sale revenue through operational efficiency and integrated cross-channel campaigns.
• ebookers: Boosted brand awareness and sales, making it Switzerland’s top online travel site, while overseeing marketing operations in Germany and Austria. Successfully launched first Pan-European loyalty program, driving repeat and profitable travel sales.

Université de Lausanne / ESM Ecole de Management et de Communication