Sacha Wacker

Brand Manager at Dettling & Marmot AG (2026-02 – Present)

Management of premium spirits portfolios across whisky, rum and liqueur categories
Expanded portfolio responsibility including Highland Park, The Glenrothes, Nikka Whisky and Hampden Estate Rum following promotion to Brand Manager
Supporting commercial objectives through market analysis, consumer insights and activation performance monitoring
Planning and execution of trade marketing, brand activation campaigns and consumer engagement initiatives
Contributing to portfolio growth through trade marketing strategy, activation planning and premium consumer initiatives
Collaboration with international brand owners including Edrington and La Maison du Whisky

Junior Brand Manager at Dettling & Marmot AG (2023-01 – 2026-02)

Managed selected premium spirits brands and activations under senior leadership guidance
Coordinated trade marketing initiatives, product launches and experiential activations
Took ownership of selected eCommerce, social media and digital brand visibility initiatives within the Brown-Forman portfolio
Collaborated with international brand owners including Brown-Forman and Zamora Company across activation initiatives, portfolio analysis and market reporting

Social Media & E-Commerce Intern at Dettling & Marmot AG (2022-05 – 2022-12)

Supported social media, eCommerce and digital marketing initiatives across premium FMCG and spirits environments
Assisted in content creation, campaign coordination and online brand communication activities
Supported cross-functional marketing and commercial projects

Social Media & Marketing Manager (2016-04 – Present)

Planning and execution of festival marketing and communication initiatives
Supported audience growth and brand visibility through festival marketing and multi-channel communication initiatives

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