Sacha Wacker

Brand Manager with experience across premium FMCG and spirits portfolios, specializing in trade marketing, brand activation and portfolio management within international brand environments. Experienced in cross-functional collaboration, consumer engagement, market analysis and stakeholder management across hospitality, retail, events and on-/off-trade channels.

Brand Manager at Dettling & Marmot AG (2026-02 – Present)

• Management of premium spirits portfolios across whisky, rum and liqueur categories
• Expanded portfolio responsibility including Highland Park, The Glenrothes, Nikka Whisky and Hampden Estate Rum following promotion to Brand Manager
• Supporting commercial objectives through market analysis, consumer insights and activation performance monitoring
• Planning and execution of trade marketing, brand activation campaigns and consumer engagement initiatives
• Contributing to portfolio growth through trade marketing strategy, activation planning and premium consumer initiatives
• Collaboration with international brand owners including Edrington and La Maison du Whisky

Junior Brand Manager at Dettling & Marmot AG (2023-01 – 2026-02)

• Managed selected premium spirits brands and activations under senior leadership guidance
• Coordinated trade marketing initiatives, product launches and experiential activations
• Took ownership of selected eCommerce, social media and digital brand visibility initiatives within the Brown-Forman portfolio
• Collaborated with international brand owners including Brown-Forman and Zamora Company across activation initiatives, portfolio analysis and market reporting

Social Media & E-Commerce Intern at Dettling & Marmot AG (2022-05 – 2022-12)

• Supported social media, eCommerce and digital marketing initiatives across premium FMCG and spirits environments
• Assisted in content creation, campaign coordination and online brand communication activities
• Supported cross-functional marketing and commercial projects

Social Media & Marketing Manager (2016-04 – Present)

• Planning and execution of festival marketing and communication initiatives
• Supported audience growth and brand visibility through festival marketing and multi-channel communication initiatives

Intensive program in Digital Marketing Academy – University of St. Gallen (HSG) (2022-01 – 2022-01)

Bachelor's Degree in Popular Culture Studies & Film Studies – University of Zurich (2017-09 – 2021-07)