Sarah-Jane Mason

My passion lies in travel, tourism, and exploration. With over 15 years of in-depth International experience across the Travel Industry, including B2B partnerships, contracting, product development, training and event management. My positive outlook, endless enthusiasm and ability to communicate at all levels allows me to adapt to all situations.

Developed and maintained strong B2B partnerships

Developed integrated communications strategy, working with technical teams including reservations, procurement, online/web marketing, content writers

Excellent presentation skills when speaking at global sales conferences and online via webinars and workshops

Strong training skills when delivering the brand message to Tour Guides, Ground staff, sales and marketing teams

Initiated and negotiated contracts with suppliers/vendors

Yield Management and revenue growth of the new product destination

Responsible for product development from ‘Idea phase’ to ‘go to market’.

Lead the strategic direction with the ability to deliver realistic ideas for product expansion

Delivered recommendations from market analytic reports

Monitored market trends and competitor analysis

Developed leading edge integrated trade & consumer marketing campaigns

Exceptional networking skills, developed new trade partnerships

Monitored market analysis reports and delivered strategic recommendations

Managed regular press/trade familiarization trips, training seminars, workshops and events