Vanessa Schär

With several years of experience in the pharmaceutical, finance and insurance sectors, and a background in consumer behaviour, applied psychology and behavioural economics, I have gained extensive knowledge in managing diverse projects and improving the customer experience.

My skills help organisations drive business results through the analysis of human behaviour.

• Experience in project collaboration in interdisciplinary teams with a focus on the finance, insurance and telecommunications industries

• Responsible project manager for the Swiss

  Pharma Report, which included managing the project team, communicating with various stakeholders, including different stakeholders in the pharmaceutical company,

  interpreting the results and deriving optimisation measures

• Responsible for leading digitisation projects,

  including planning, monitoring, and coordinating resources to effectively and efficiently achieve business goals

• Planned, prepared, and conducted complex market research,

  including creating survey tools, collecting and analyzing data,

  and interpreting results

• Prepared and conducted conceptual workshops as part of ecommerce and cross-channel strategy consulting in various industries, including financial services,

  telecommunications,

  insurance and pharmaceutical

• Conducted behavioral economic analysis of websites,

  customer portals, and web tools, and developed and designed improvement measures

• Collaboration in product development

  Behavioral Design with focus on trust building, Behavioral Pricing,

  Behavioral

  Conversion optimization and Behavioral

  Product Design

  ·

  Responsibility for product development of customer research with focus on qualitative, quantitative and experimental methods as well as UX research and development of the customer research team.

M.Sc Applied Psychology - Business Psychology

B.Sc Applied Psychology - Business Psychology