Eric-Anderson Kouadio

Commercial & Marketing Manager | Management Committee Member - SOCITA SA

(2023-12)

Led the operational launch of the company, including initial recruitment, commercial team structuring and development of the national marketing plan.
Developed and deployed the go-to-market strategy, targeting strategic commercial areas and expanding distribution across Modern Trade, retail and HORECA channels.
Defined commercial KPIs, implemented CRM processes and delivered regular performance reporting to senior management.
Negotiated strategic partnerships with distributors, public institutions and logistics stakeholders.
Contributed to strategic planning, budget management and key investment decisions as a member of the management committee.
Managed and coached a field sales team with a results-oriented approach.
Launched a new product with national market coverage.
Generated approximately XAF 145 million in sales across Korhogo, Bouaké and Yamoussoukro.

Commercial & Marketing Manager - INITIATIVES-BIO INTERNATIONAL

(2021-08 - 2023-11)

Designed the sales strategy and led the commercial team toward annual business objectives.
Developed distribution networks and retail channels including supermarkets, boutiques, mini-markets, petroleum companies, HORECA, pharmacies and open markets through in-store activations.
Planned, coordinated and monitored prospecting, sales and customer-retention activities to improve team performance.
Analyzed field feedback, market trends and margins to strengthen offer positioning against competitors.
Managed product listings/referencing, orders, deliveries, invoice settlement follow-up and reporting to senior management.
Led the commercial strategy that increased annual revenue by 45%, from XAF 240 million to XAF 350 million in one year.
Achieved nationwide coverage of the Modern Trade channel and strengthened brand awareness in organic and natural product segments.

Distribution Network Supervisor - SIPROCHIM

(2020-01 - 2021-07)

Managed revenue development for the assigned distribution network and supervised the merchandising team.
Monitored inventory levels in sales floors and back stock to anticipate stock-outs.
Identified retail needs, followed orders through delivery and conducted regular competitive and price monitoring.
Contributed to sales growth from approximately XAF 1.005 billion to XAF 1.440 billion, a 43% increase year over year.
Structured a more effective distribution network and improved market penetration.

Senior Sales Leader - ZOLA / EDF

(2018-01 - 2019-03)

Coached and developed field teams to achieve commercial targets.
Developed sales prospecting activities and supported deal closing.
Worked cross-functionally with marketing, technical and logistics teams.
Led the successful opening of the Gboklè territory.
Activated 443 solar kits representing XAF 177.2 million in commercial value.
Supported rural electrification through an inclusive and community-based sales model.

Merchandising Supervisor - UNILEVER

(2016-09 - 2017-05)

Implemented negotiation and visibility techniques to optimize product sales.
Evaluated, coached and supervised 10 merchandisers in the field.
Managed product listings/referencing across 700+ points of sale, promotions and competitive monitoring.
Implemented the Perfect Store merchandising policy in more than 300 points of sale.
Improved visibility of priority products in Modern Trade.

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