Andy Liiu

Technology executive with 20+ years leading enterprise digital and AI transformation across China, APAC, and global markets, with deep expertise in the Pharma & Life Sciences industry (commercial & R&D;), retail/FMCG, and life sciences. Currently VP of SaaS and AI Services at Veeva Systems, leading the enterprise technology, AI, and delivery organization across China. Proven track record in solution architecture, systems integration, and end-to-end delivery of complex digital platforms spanning CRM, data, and AI.

Pioneered enterprise AI transformation for 8 leading global Pharma & Biotech companies—moving past pilots to production-grade AI embedded directly in business processes. Combines global standards with China-specific innovation to build high-performing consulting, technology and Native AI teams and accelerate business transformation through digital commerce and AI-driven engagement.

VP, SaaS and AI Services at Veeva Systems (2023-03 – Present)

Pharma & Life Sciences Cloud

• AI at Scale: Architected and delivered enterprise Agentic AI solutions for 8 leading global Pharma & Biotech companies, taking them from pilot to production with measurable ROI. Built AI-native engineering capabilities—including intelligent automation and AI-assisted development—and developed a reusable AI implementation methodology now adopted as a global standard.
• SaaS & Integration: Delivered CRM, event management, WeCom (approved WeChat), hospital listing, campaign management, and MDM systems for 15+ of China's largest Pharma MNCs. Owned end-to-end solution architecture and integration design across CRM, data platforms, and adjacent ecosystems.
• Delivery Excellence & Vendor Management: Managed the full delivery lifecycle (7–8 month avg cycles, 10/10 NPS). Governed vendor performance, solution quality, risk, cost, and resources. Frameworks cut implementation timelines by 20%.
• Global Collaboration: Oversaw cloud architecture across AWS and Alibaba Cloud, adapting global standards to China's digital ecosystem. Aligned product, engineering, and sales teams across time zones to meet China-specific requirements while preserving global platform integrity.
• Team Leadership: Built and led a 70+ person team of engagement partners, forward-deployed engineers, and remote managed-service consultants—recruiting, training, and retaining specialized talent across multiple cities. Fostered a culture of ownership, innovation, continuous learning, and close collaboration.
• P&L Ownership: Serve as P&L owner for the China services organization, accountable for commercial performance, profitability, and sustainable growth.

Senior Director, China R&D Services at Veeva Systems (2021-01 – 2023-02)

Pharma & Life Sciences Cloud

• Led China's R&D services team across the full clinical and quality product suite — eTMF, CTMS, QualityDocs, QMS, Vault Training, and Safety/Pharmacovigilance — delivering unified platform solutions for global Pharma R&D organizations, compliant with FDA and NMPA requirements.
• As one of the first team members, helped establish and scale the China R&D business, growing the team from 0 to 20+ in six months.
• Established delivery frameworks and quality standards that cut implementation timelines by 20% and raised client satisfaction.

Senior Director, Professional Services at Veeva Systems (2020-06 – 2021-01)

Pharma & Life Sciences Cloud

• Led delivery of Veeva's global CRM systems to China's leading Pharma MNCs, ensuring local deployment, iteration, and alignment with global product standards.

Head of Technology, Product & Data Science China at dunnhumby (2018-03 – 2020-05)

• Led teams spanning the R&D center, data engineering, cloud infrastructure, technical account management, and product support for a global consumer-intelligence firm serving leading retailers and FMCG brands.
• Deployed SaaS data-science and AI products in China—Shop on Lab, PriceStrategy, Shelf Review—for retail clients including Tesco, and owned the China product roadmap and multi-cloud hosting strategy.
• Built data-driven decision-making capabilities and content platforms for consumer insight, enabling digital-commerce and marketing optimization.
• Supported Vanguard + dunnhumby China joint-venture discussions from a data and technology standpoint.

Director at Accenture (2015-11 – 2018-03)

• Drove growth across Accenture China's ITO, digital, and cloud businesses with a team of solution architects and program managers, while managing the vendor ecosystem and large-scale digital platform delivery.
• Independently won the Huawei Global Digital IT Workplace transformation—spanning 20+ countries and 20K+ users—and led global delivery from China, achieving 99.9% uptime SLA and 25% cost reduction.
• Developed a big-data analytics platform-as-a-service for new retail, FMCG, and manufacturing, and led the SAP HANA cloud implementation for CIMC, including application simplification and DevOps best practices.

Senior Manager, Global Technology & Operations at IMS Health (now IQVIA) (2013-08 – 2015-11)

• Led the APAC IT development team delivering BI, data warehousing, CRM, cloud, and big-data solutions across Asia-Pacific, and served as program manager for end-to-end data solutions—scaling analytics to billion-record capacity with a 50+ person team across 10+ countries.
• Evaluated global data products and partnered with APAC (including China) GMs and business leaders to drive product adoption and localization, while establishing enterprise architecture governance for the region.

Manager, IT Solution at Accenture (2006-03 – 2013-07)

• Promoted four times (Analyst → Manager). Managed 90+ people across 8 engagements generating over USD 15M in revenue, and launched the Accenture Dalian Delivery Center in 2008.

MBA in Dual Degree – East China University of Science and Technology / France Business School (2010 – 2013)

B.Sc. in Computer Science & Technology – East China Normal University (2004 – 2007)

Associate Degree in Law – East China University of Political Science and Law (1999 – 2002)