Paul Gu

Marketing communications professional with 12+ years across media, digital and integrated comms. Experience includes client leadership, planning and cross-team delivery for finance, luxury, FMCG and premium lifestyle clients.

Strategy Consultant at Publicis Groupe Shanghai (2025-12 – Present)

Supported Mirinda annual planning, leading media performance review and optimization recommendations across media mix, channel role and investment efficiency.

Planning Director at PHD Shanghai (2022-05 – 2025-05)

Led HSBC-related business and WGC Investment/Jewelry workstreams; built WGC's marketing and media strategy framework from scratch, secured four consecutive renewals and related industry awards.

Planning Director at Havas Media Shanghai (2021-02 – 2022-05)

Built and led a 5-person social team, supporting agency media clients including Swarovski, Hermes, Michelin, Puma, Lee Kum Kee and INFINITI.

Planning Manager at DRD4 Shanghai (2020-09 – 2021-02)

Managed Converse social operations across Weibo, WeChat, Xiaohongshu and Douyin; supported All Star Campaign, ambassador and KOL initiatives.

Planning Manager at Havas Media Shanghai (2015-11 – 2020-01)

Grew within Havas Media's planning system; helped upgrade Swarovski's Paid Media scope into Paid Media, Social Retainer and content communications.

Associate Degree in Business English – Shanghai International Studies University (2010 – 2013)