B2B Sales & BD at Blockchain Security Audit Firm (2022-11 – Present)
Led global B2B business development, selling smart contract audits, penetration testing, and formal verification services to Web3 projects, public chains, and exchanges.
- Revenue Performance: Exceeded revenue targets for three consecutive years. Achieved 100% of the $15K/month target in Year 1 with zero brand recognition; sustained overachievement after KPIs were raised to $19K/month in Years 2–3. Managed full sales cycle from lead generation to contract close.
- Market Penetration: Broke into a market dominated by established incumbents by positioning on cost-effectiveness and exceptional responsiveness. Secured the first cohort of anchor clients. Actively represented the firm at Token2049, Devcon and other top-tier events; leveraged X, Telegram, and Discord to reach institutional decision-makers and build global brand presence.
- Client & Channel Development: Delivered end-to-end service from pre-audit consultation to post-audit remediation, maintaining high renewal and referral rates. Built and managed a structured channel partner network—dev studios, public chain growth leads, exchange BD contacts—steadily growing the share of partner-sourced revenue.
Marketing Operations at Blockchain Gaming Company (2021-10 – 2022-10)
- Content-Led Growth: Managed content planning and copywriting for domestic and international social media channels; drove high-quality traffic through timely industry insights and creative storytelling.
- Campaign Planning & Conversion: Independently designed and executed multiple online user acquisition campaigns with game-mechanic elements, significantly improving user registration conversion rates.
- Community Operations & Retention: Led day-to-day operations of Telegram and Discord overseas communities, boosting engagement and retention through topic facilitation and incentive design.
