REGIONAL SALES MANAGER | KEY ACCOUNT MANAGER - Additive Manufacturing & Industrial Equipment Sales
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Results-driven B2B Sales Manager with 6 years of experience in Additive Manufacturing, Laser Processing, and Industrial Equipment Sales. Generated RMB 16.23M+ (USD 2.2M+) in contract value, developed 70+ qualified accounts, and managed complex technical sales cycles across Aerospace, Automotive, Electronics, and Research sectors.
Regional Sales Manager at NANJING ZHONGKE RAYCHAM LASER TECHNOLOGY CO., LTD. (2023-07 – Present)
Develop and execute sales strategy for South China territory, covering Aerospace, Defense, Automotive, New Energy, Electronics and Research institutes. Manage the full sales cycle from lead generation, technical solution selling, proposal, contract negotiation to delivery and payment collection. Coordinate cross-functional teams including R&D, Engineering, Manufacturing, Quality and After-Sales Service to ensure project success.
Deepen relationships with key accounts and establish long-term strategic partnerships. Secure benchmark projects and drive cumulative contract value of RMB 16.23M (USD 2.2M+) since Jul 2023, with an active pipeline exceeding RMB 20M (USD 2.7M+).
Sales Engineer at UNIONTECH CO., LTD. (2020-10 – 2023-06)
Promoted and sold SLA 3D printing systems, photopolymer materials and prototyping services. Generated over 200 qualified leads and converted more than 30 companies into active customers. Closed cumulative contracts exceeding RMB 9.1M (USD 1.2M+) during the period. Provided technical consultation and application support to help customers improve efficiency and shorten product development cycles.
Student Counselor at GUANGDONG INNOVATIVE TECHNICAL COLLEGE (2019-07 – 2020-09)
Managed student affairs and organized campus events. Developed communication and coordination skills, later applied in customer relationship management.
Bachelor's Degree in Digital Media Art – South China University of Technology (2026-06)
Diploma in Software Technology – Guangdong Innovative Technical College (2021)