Wenting Zhang

Results-driven enterprise B2B marketing leader with 12+ years of experience driving regional growth across Greater China and APAC through integrated go-to-market strategies, account-focused engagement, and scalable marketing operations. Proven track record in translating global strategy into localized market execution, building high-value enterprise ecosystems, and leading cross-functional initiatives that influence pipeline growth, customer engagement, and commercial performance. Experienced in managing complex enterprise audiences across finance, technology, infrastructure, investment, and professional services sectors, with strong expertise in CRM systems, regional campaign orchestration, thought leadership positioning, and data-informed marketing optimization.

Passionate about building scalable marketing engines that align sales, content, and customer engagement to drive measurable business impact.

Senior Field Marketing Manager, APAC at Ideals (2025-09 – 2025-11)

• Led strategic enterprise engagement and thought leadership initiatives across 100+ APAC regional programs, positioning RICS as a trusted authority within infrastructure, investment, sustainability, and built environment sectors.
• Localized global marketing narratives and engagement strategies for Greater China and APAC markets, aligning regional execution with global brand positioning and commercial objectives.
• Developed and managed a high-value ecosystem of enterprise decision-makers, government stakeholders, multinational corporations, SOEs, developers, and industry associations to strengthen market penetration and long-term engagement.
• Directed integrated B2B marketing initiatives combining executive forums, digital engagement, industry campaigns, and content-led programs to drive audience growth and commercial performance.
• Successfully launched the first "PropTech" industry engagement series within the regional market, owned commercial performance for regional conference and awards portfolios, increasing annual award participation by 40% and generating £520,000 in incremental regional revenue.
• Worked cross-functionally with marketing, research, business development, and global leadership teams to align regional engagement initiatives with growth priorities and customer needs.
• Utilized D365 CRM and Monday.com systems to manage stakeholder pipelines, campaign performance tracking, engagement analytics, and process optimization to improve ROI and operational scalability.

Product Content Lead, Global at RICS (Royal Institute of Chartered Surveyor) (2020-10 – 2025-04)

• Led regional B2B go-to-market initiatives targeting enterprise accounts across investment banking, private equity, legal, biotech, and financial services sectors throughout APAC.
• Developed and executed account-focused integrated marketing programs combining executive engagement, digital campaigns, thought leadership initiatives, and community activation to support pipeline acceleration and revenue growth.
• Partnered closely with regional sales leadership to align marketing execution with strategic account priorities and enterprise buyer engagement strategies.
• Leveraged the M&A Community platform and localized content ecosystems to strengthen brand authority, increase audience penetration, and support account expansion opportunities.
• Managed multi-channel B2B campaigns across WeChat, LinkedIn, EDM, webinars, and partner ecosystems using engagement insights and campaign analytics to optimize marketing ROI and audience conversion.
• Acted as a liaison between APAC market dynamics and global marketing strategy, contributing localized insights into enterprise buying behavior and customer engagement trends.

Project Manager, China & APAC at RICS (Royal Institute of Chartered Surveyor) (2017-07 – 2020-10)

• Managed end-to-end execution of enterprise engagement programs and regional marketing initiatives across Mainland China, Hong Kong, Singapore, and ANZ markets.
• Delivered integrated B2B campaigns combining digital marketing, executive engagement, industry partnerships, and thought leadership initiatives to strengthen audience penetration and membership growth.
• Supported regional pipeline development and commercial growth through recurring engagement programs, contributing to 15–20% annual membership retention and securing approximately £500,000 in sponsorship revenue.
• Collaborated closely with cross-functional regional teams to align campaign execution, stakeholder engagement, and operational delivery across multiple markets and business units.
• Managed campaign performance reporting, audience engagement tracking, and multi-channel communication strategies across web, WeChat, LinkedIn, EDM, and digital platforms.

Marketing Manager at IRONFISH (2015-05 – 2017-05)

• Built and managed a high-performing regional marketing team responsible for integrated campaigns, market expansion initiatives, and enterprise engagement activities.
• Led the planning and execution of B2B marketing strategies across events, trade shows, site tours, and industry activations to strengthen brand visibility and commercial growth.
• Coordinated closely with ANZ headquarters and local stakeholders to localize go-to-market initiatives and support regional pre-sales objectives.
• Developed integrated digital marketing and communications strategies across WeChat, Weibo, LinkedIn, and PR channels to expand audience engagement and brand awareness.
• Managed CRM systems and implemented lead generation initiatives to support customer acquisition and marketing effectiveness.
• Directed sales enablement and product training initiatives to improve commercial alignment and customer engagement outcomes.

Sales engineer at Honeywell (2013-07 – 2015-01)

• Managed channel partnerships with system integrators, distributors, and contractors to support enterprise market penetration and sales growth.
• Delivered consultative solutions across intelligent building systems, combining technical expertise with customer-focused engagement.
• Collaborated with internal engineering and commercial teams to customize solutions for clients while improving efficiency and sustainability.
• Built long-term client relationships through solution-based engagement and strategic account support.

Master in Electrical engineering – Yanshan University (2013)

Bachelor in Electrical automation and engineering – Yanshan University (2009)