Barbara Gomez

Spanish Linguist with extensive experience working with Fortune 500 brands in the U.S. market. Expertise in English > Spanish localization, translation, transcreation, editing, proofreading, and copywriting for U.S. Hispanic and LATAM audiences, with a sharp command of cultural nuance and market-specific messaging, consistently adapting tone and content to maintain brand voice alignment across industries and audiences.

Specialized in Spanish LQA and the refinement of AI-generated and machine translated content (MTPE), delivering accurate content that sounds natural and clear to target audiences. Detail-oriented professional with a strong commitment to quality and precision in demanding environments.

Spanish LQA | Translator & Transcreator | Copywriter | Localization | AI/MTPE at BG CREATIVE STUDIO (2011-05 – Present)

• Provide translation, localization, transcreation, editing, proofreading, SEO, and copywriting services for digital and cross-channel content, ensuring consistency and alignment with client specifications and brand voice.
• Evaluate and refine AI-generated Spanish content, assessing fluency, accuracy, instruction adherence, and cultural relevance, while applying corrective feedback to improve output quality.
• Conduct linguistic quality assurance (LQA) using glossaries, reference materials, translation memories (TM), and CAT tools to ensure consistency and quality across deliverables.
• U.S. brand clients include Target, Lowe's, Toyota, T-Mobile, Metro by T-Mobile, Humana, Optum, Walmart Pharmacy Health and Wellness, SoCalGas, The Translation Team, LA Crash Attorney, Inglés sin Barreras Virtual, Loan Center, Freeway Insurance, 1800-THE LAW2, Los Defensores, Wilshire Consumer Credit, Westlake Financial Services, Undo.org., California Tobacco Control Program, and others.

Spanish LQA | Translator & Transcreator at HEINRICH MARKETING (2022-01 – Present)

Freelance | Remote

• Deliver translation, transcreation, localization, editing, and LQA for Humana's corporate and consumer website content, adapting English source material for the Hispanic market.
• Perform post-editing and evaluation of machine and AI-generated translations (MTPE), reviewing content sourced from both CAT tools and AI platforms, assessing quality, identifying and flagging errors, improving terminology accuracy, and ensuring compliance with style guides, glossaries, and TM.
• Ensure linguistic clarity and terminology accuracy for healthcare and legal content, with a strong focus on register appropriateness and user understanding, applying UX best practices to ensure consistency across links, buttons, and CTAs.

Translator & Transcreator at ACENTO ADVERTISING (2019-01 – Present)

Freelance | Remote

• Translate, transcreate, and localize consumer website content for leading clients including California Tobacco Control Program, Undo.org., and Wells Fargo.

Spanish LQA | Translator | Localization Specialist at TARGET (2022-01 – 2025-09)

Part-time | Remote

• Translated, localized, and proofread high-volume internal corporate content, identifying and flagging errors, ensuring linguistic precision and terminology consistency across large-scale datasets by strictly adhering to established style guides, glossaries, and CAT tools.
• Transcreated marketing content for beauty, fashion, and home brands, including Ulta Beauty at Target, Cat & Jack, A New Day, and Good & Gather.

Spanish Translator & Transcreator | Localization Specialist at CONILL ADVERTISING (2017-01 – 2020-09)

Contract | Hybrid

• Delivered translation, transcreation, and localization for Denny's and Toyota's consumer website content, ensuring alignment with global brand and style guidelines.
• Verified linguistic accuracy, terminology, and tone consistency using established style guides, glossaries, and CAT tools.

Editor in Chief | Spanish Copywriter | Translator & Transcreator at LEXICON MARKETING, LLC (2007-01 – 2010-08)

Full-time | On-site

• Led content design and editorial strategy for Mundo sin Barreras website, defining voice, tone, content, and information structure to build user engagement, resulting in a partnership with Coca-Cola® and other major brands.
• Delivered translations, transcreations, localization, SEO editing, and branding strategies, including copywriting for B2B and B2C marketing for Inglés sin Barreras Virtual and Disney World of English.
• Created the creative concept and copy for Olympia® Cookware's TV and multimedia campaign featuring Cristina Saralegui, achieving a 70% increase in lead generation.

Marketing Director & Creative at WOMEN MODEL MANAGEMENT (2000-04 – 2006-09)

Full-time | On-site

• Established the in-house digital marketing department, improving casting efficiency and model bookings for major publications including Harper's Bazaar, W Magazine, Elle, Allure, L'Officiel, Vanity Fair, and Vogue.
• Directed the information architecture, content, user navigation, and page structure for Netwalk, an internal casting and management platform supporting global offices in New York, Milan, and Paris.

Senior Creative & Copywriter at DDB COLOMBIA (1993-05 – 1999-05)

Full-time | On-site

• Directed creative strategy and copywriting, multimedia campaigns, and brand identity for the Bancolombia fusion and launch.
• Developed high-impact multimedia campaigns, creative concepts, and marketing strategies for integrated advertising across TV, radio, and print for leading brands, including Kimberly-Clark, Volvo, and Ministerio de Minas y Energía, Café La Bastilla, Sufibic, Holasa, and Café Sello Rojo.
• Managed brand positioning and campaign execution for consumer and retail leaders such as Metro de Medellín, Carnes Frías Zenú, Gobernación de Antioquia, Helados Mimo's, Periódico El Colombiano, and Centro Comercial San Diego, and Compañía Nacional de Chocolates.

B.A. in Advertising & Marketing – Universidad Pontificia Bolivariana (UPB) (1990 – 1995)

Journalism & Communications – Universidad Pontificia Bolivariana (UPB) (1989 – 1990)