Shawtima Moore

Strategic marketing and communications leader with over 13 years of cross sector experience elevating nonprofit visibility, driving audience engagement, and executing comprehensive digital strategies. Proven track record in overseeing brand positioning, managing cross-functional creative teams, and spearheading public relations, media relations, and event marketing initiatives. Adept at partnering with internal departments and senior leadership to align public-facing messaging with institutional priorities, revenue growth, and community impact.

Chief Executive Officer & Founder at Azic Labs (2023-01 – Present)

• Direct end-to-end strategic communications and brand architecture, managing a cross-functional leadership team to execute comprehensive marketing strategies and digital engagement initiatives.
• Cultivate and manage strategic alignments with community stakeholders, corporate sponsors, and local non-profits to build a robust network of over 200 engaged members.
• Oversee complex budget allocations, operational roadmaps, and vendor relations to support institutional growth, public engagement, and multi-tier funding strategies.
• Represent the organization externally, confidently pitching community initiatives and forging strategic promotional partnerships.

Communications & Administrative Assistant at Homes for the Brave (2025-09 – Present)

• Partner closely with the Director of Communications to support organization-wide messaging, donor communications, and public-facing marketing initiatives.
• Produce high-quality marketing graphics, coordinate event promotions, and draft press releases, donor letters, and executive speaking scripts.
• Manage digital audience engagement through data-driven newsletters and fundraising email campaigns utilizing Mailchimp and Constant Contact.
• Direct workflows, establish comprehensive standard operating procedures (SOPs), and train a team of communications interns to ensure high-quality public messaging.
• Maintain highly accurate donor stewardship and CRM records using Network for Good, ensuring confidentiality and professional data management.

Executive Marketing Director at Moco (2019-01 – 2024-12)

• Led a cross-functional creative team of six across web development, content creation, social media, and event management.
• Developed and executed comprehensive marketing campaigns, brand identity strategies, and multi-channel digital marketing initiatives.
• Directed website design, launch, and maintenance to ensure visual consistency, compelling storytelling, and seamless audience engagement across all digital platforms.

Founder at Pink Leche Marketing Collective (2018-01 – 2024-12)

• Operated a full-service marketing agency specializing in visual branding, advertising strategy, and content-driven audience engagement for small businesses and creators.
• Managed external vendor relationships, creative contractors, and client communications to deliver high-quality promotional collateral.

Marketing & Communications Associate at Regional YMCA of Western CT (2018-01 – 2019-12)

• Developed and executed the digital marketing strategy for three YMCA branches, aligning communications with community programming, education initiatives, and membership goals.
• Increased email subscription base by 20% within the first 30 days through targeted digital campaigns and online promotions.
• Trained over 30 staff members on content management systems (CMS), social media best practices, and website management to ensure brand consistency.

Marketing & Business Development Associate at The TNS Group (2016-01 – 2018-12)

• Produced engaging social media campaigns, promotional videos, and blogs while coordinating corporate cultivation events.
• Managed and optimized a prospect database of over 20,000 contacts to support business development outreach and targeted communications.

Program Director at Project Morry (2013-01 – 2017-12)

• Led program budgets, curriculum development, and scheduling for over 450 youth to ensure high-impact delivery of the mission-focused education program.

Bachelor of Arts in Marketing – Capella University (2027-12)

Associate of Science in Digital Media Production – Pace University (2015-12)