General Manager & Regional Executive
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Senior FMCG executive with regional experience leading operations, commercial transformation and profitable expansion across Central and South America. I have managed multi-category businesses, scaled operations and developed high-performance teams in diverse markets.
My leadership is defined by sustainable profitability (+125%), EBITDA growth (+200%), significant improvements in operational efficiency (plant performance 55%→85%), enhanced service levels (fill rate 75%→94%) and sustained growth in volume and market share.
I have led teams of up to 950 people in multiple countries, driving talent development as a core pillar of performance. I combine human-centered leadership, operational discipline and strategic vision to scale businesses, strengthen corporate cultures and lead organizational transformation with regional impact.
Based in San José, Costa Rica and open to General Management, Regional Leadership, Operations or Commercial roles across Latin America.
Gerente General Bimbo Paraguay 3.5 años
Gerente de Ventas Bimbo El Salvador 2 años
Gerente de ventas Bimbo Costa Rica 2 años
Gerente Bimbo Latinoamérica trademarketing 4 años
Jefe de Trade Marketing Bimbo centroamerica 4 años
Licenciatura Ingenieria industrial universidad galileo Guatemala
Maestria en gestión de calidad universidad galileo Guatemala
