Public relations manager
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Reviewing the requirements to apply, I consider my work experience could be of great use in this position. For over 10 years, I worked as a journalist and editor of the magazine department at Grupo Nación (most important newspaper in Costa Rica). During this period, I developed great writing skills that led me to become a publisher and to establish new products such as BienESTAR (health magazine) and ABConstrucción (construction magazine).
Then, I worked almost six years for Comunicación Corporativa Ketchum (CCK) as an account manager. From this position, I attended clients from different industries including NGOs, banks, pharmaceuticals, industry, real estate development, technology, food industry, cooperatives, academy (Earth University), amongst others. My job was to advise them on topics such as media relations, brand communication, corporate public relations, community relations, public affairs, communication with business partners (B2B), communication with clients (B2C), workplace communication, change management, spokespersons training, event management, social responsibility, care and crisis prevention, among others.
Then, I worked for Habitat for Humanity International Latin America & Caribbean office as a public relations and content manager. I worked on topics such as media relations (in 19 countries of our region), brand communication, corporate public relations, community relations, public affairs, strategic communication with regional offices, spokespersons training, regional event management, care and crisis prevention, among others. This work includes the coordination with 19 regional offices and global stakeholders in different topics, as well with the headquarters based in Atlanta, USA.
During my time working at CCK and HFHI I learned closely about the dynamics of the Latin American media and developed the ability to coordinate and direct communication strategies for the entire region. I believe that this regional experience could be one of my greatest strengths for this position.
For almost 3 years, I have been working as a Public Relations & Corporate Responsibility manager at Tigo Costa Rica. In this position, I oversee coordinating and executing of: External communication (PR agency and media), Corporate responsibility (strategy and coordination with partners), accountability of achievements (ESG) in CR, Marketing (product launches, advertorial coordination, etc.), Contingency (business continuity), Risk Management, Communication with clients (coordination of external communications such as technology changes, complaints, price increase, among others), Operational (outgoing payments, office closings), Digitization of service channels, among others. Besides, I support the area of public affairs in relations with government, ministries, academia, state institutions, among others.
In addition to my career as a journalist, I studied a degree in Marketing Communication, which has given me additional tools when making strategic communication plans.
During my work at the public relations agency, I received several training in public relations given by Ketchum New York staff.
I have a great passion for communication and one of my strengths is my ability to create positive relationships between different actors, this translates in the enthusiasm that I show when executing the tasks under my responsibility. I am a positive and grateful person and try to live according to these principles.
