Organic Growth Lead at News and Media Holding (2024-01 – Present)
- Copywriting - Create SEO texts and articles
- Product marketing and new feature development
- Conducting keyword research and content gap analyses
- Technical SEO for largest publishing websites
- Optimization for Google Discover, Google Search and Google News
- Automation and creation of AI workflows
B2B & B2C Campaign Specialist at Orange Slovenko (2023-01 – 2024-12)
- Search engine optimization and content strategies
- Management of digital channels - OSK Web, E-shop, eCare, MyO App
- Bloomreach (Exponea) personalized campaigns - working with JavaScript, SQL
- Emailing in Acoustic Campaign and IBM Unica Campaign
- Communication with supply agencies and key suppliers
- Landing page optimization using A/B testing tools
- Recommendations for campaign copy and creatives
- Product marketing and recommendations for CRO
Senior SEO & UX Specialist at Basta digital (2021-01 – 2022-12)
- On-site optimization (e-commerce and content websites)
- Digital strategy for new e-commerce clients
- Content update in CMS (Wordpress, Joomla)
- Conducting keyword research
- Link building strategy
SEO Project manager at H1 Slovakia (2019-01 – 2020-12)
- Conducting keyword research
- Search engine optimization and copywriting
- Content update in CMS (Wordpress, Joomla, TYPO3)
- Working with Big Data in OpenRefine and Power Query
- Preparing client reports in Google Data Studio
- Foreign market analysis and traffic potential assessment
Emailing Specialist & Data analyst at Ringier Axel Springer (Azet.sk) (2013-01 – 2018-12)
- Preparing reports in Google Analytics and Gemius Prism
- Emailing strategy in Mailchimp and Buzzstream
- Analysis in IAB monitor
- Link building for new project
- Building microsites with Wordpress
- Search engine optimization and copywriting
