Marek Murín

Marketér srdcom.

Organic Growth Lead at News and Media Holding (2024-01 – Present)

• Copywriting - Create SEO texts and articles
• Product marketing and new feature development
• Conducting keyword research and content gap analyses
• Technical SEO for largest publishing websites
• Optimization for Google Discover, Google Search and Google News
• Automation and creation of AI workflows

B2B & B2C Campaign Specialist at Orange Slovenko (2023-01 – 2024-12)

• Search engine optimization and content strategies
• Management of digital channels - OSK Web, E-shop, eCare, MyO App
• Bloomreach (Exponea) personalized campaigns - working with JavaScript, SQL
• Emailing in Acoustic Campaign and IBM Unica Campaign
• Communication with supply agencies and key suppliers
• Landing page optimization using A/B testing tools
• Recommendations for campaign copy and creatives
• Product marketing and recommendations for CRO

Senior SEO & UX Specialist at Basta digital (2021-01 – 2022-12)

• On-site optimization (e-commerce and content websites)
• Digital strategy for new e-commerce clients
• Content update in CMS (Wordpress, Joomla)
• Conducting keyword research
• Link building strategy

SEO Project manager at H1 Slovakia (2019-01 – 2020-12)

• Conducting keyword research
• Search engine optimization and copywriting
• Content update in CMS (Wordpress, Joomla, TYPO3)
• Working with Big Data in OpenRefine and Power Query
• Preparing client reports in Google Data Studio
• Foreign market analysis and traffic potential assessment

Emailing Specialist & Data analyst at Ringier Axel Springer (Azet.sk) (2013-01 – 2018-12)

• Preparing reports in Google Analytics and Gemius Prism
• Emailing strategy in Mailchimp and Buzzstream
• Analysis in IAB monitor
• Link building for new project
• Building microsites with Wordpress
• Search engine optimization and copywriting

Mediamatics (Information science) – University of Zilina (2007-01 – 2012-12)

General studies – Grammar school in Rajec (2003-01 – 2007-12)