刘力齐

Brand Innovation Master's student with a dual academic background in Brand Design and Visual Communication Design. Experienced in consumer research, customer experience analysis, digital communication and FMCG-related innovation projects. Strong interest in consumer behavior, market trends and product innovation, with hands-on project experience involving NIVEA, Deutsche Bahn and sustainable product concepts.

Combining analytical thinking, creativity and cross-functional collaboration to develop consumer-centred solutions.

Social Media & Consumer Engagement Intern at DeHua Travel Agency (2024-03 – 2024-05)

• Managed content creation and communication for WeChat and Xiaohongshu platforms
• Monitored audience engagement and content performance
• Supported digital communication activities and brand visibility initiatives
• Analyzed consumer interests and engagement trends

UI Design Intern at Publicis Groupe (2022-08 – 2023-03)

• Supported digital experience design for beauty brands including Origins, Bobbi Brown and Aveda
• Contributed to e-commerce interface projects on JD.com and Alibaba platforms
• Participated in digital communication design for Eucerin's WeChat channel
• Collaborated with multidisciplinary teams to improve customer digital experiences

Design Assistant at Shandong Tongchuang Architectural Design Co., Ltd. (2021-06 – 2021-09)

• Assisted project teams in preparing client presentations and proposal materials
• Supported project documentation and coordination processes
• Contributed to the timely delivery of project-related materials

Student Assistant at Beijing Normal University, Zhuhai (2019-09 – 2020-01)

• Assisted faculty members in preparing teaching materials and presentations
• Collected, organized and maintained course-related data
• Supported administrative and coordination tasks

M.A. in Brand Innovation – Brand University of Applied Sciences (2023)

B.A. in Brand Design – Brand University of Applied Sciences (2018 – 2022)

B.A. in Visual Communication Design – Beijing Normal University, Zhuhai (2018 – 2022)