Alexa Blome

Self-motivated and result oriented creative digital marketeer with three years of experience in social media, influencer and brand marketing, strategy development, paid social advertisement, and campaign management. Highly adaptable fast learner, striving on responsibility and challenges. Looking out for opportunities in strategy and branding. Passionate about sustainability.

Digital Marketing Specialist Germany, JD Sports Fashion plc, Aalsmeer, The Netherlands

• Managed and created multi-channel online campaigns for the German market to effectively drive brand awareness whilst growing JD Germany’s customer base
• Developed social media strategies in accordance with KPIs
• Developed and executed influencer campaigns to promote product launches
• Recognised local market trends to respond to customers' demands and increase engagement on social media
• Scouted influencers that match with the brand and negotiated campaign deliverables and compensation
• Wrote campaign briefs
• Managed the social media accounts, including content creation and copywriting
• Wrote creative briefs for content creation
• Responsible for paid social strategy
• Analysed KPIs to optimise social media and paid social performance through Google Analytics
• Managed and trained new hires and aligned with the wider international team

Digital Marketing Specialist Austria, JD Sports Fashion plc, Aalsmeer, The Netherlands

• Managed and created multi-channel online campaigns for the Austrian market to effectively drive brand awareness whilst growing JD Austria's customer base
• Developed and executed influencer campaigns to promote product launches
• Recognised local market trends to respond to customers' demands and increase engagement on social media
• Scouted influencers that match with the brand and negotiated campaign deliverables and compensation as well as writing campaign briefs
• Built and extended the Austrian influencer base
• Managed the social media account, including content creation and copywriting
• writing creative briefs for content creation
• Set up and monitored social media advertisements using Facebook Business Manager
• Analysed KPIs to optimise social media and paid social performance through Google Analytics
• Managed and created multi-channel online campaigns for the Austrian market to effectively drive brand awareness whilst growing JD Austria's customer base
• Developed and executed influencer campaigns to promote product launches
• Recognised local market trends to respond to customers' demands and increase engagement on social media
• Scouted influencers that match with the brand and negotiated campaign deliverables and compensation as well as writing campaign briefs
• Built and extended the Austrian influencer base
• Managed the social media account, including content creation and copywriting
• Writing creative briefs for content creation
• Set up and monitored social media advertisements using Facebook Business Manager
• Analysed KPIs to optimise social media and paid social performance through Google Analytics

Working Student, United Entertainment Group, Hamburg, Germany

• Developed concepts for entertainment, sports, music, fashion and lifestyle brands with a focus on experiential marketing activities
• Developed and executed influencer campaigns which entailed influencer scouting, communication, writing campaign briefs, planning of events and the evaluation and analysis of data
• Supported with the planning, realisation of film and video projects, through castings and location scoutings

Public Relations & Brand Marketing Intern (Automotive), Edelman, Hamburg, Germany

• Created concepts for different marketing campaigns for various automotive brands
• Communicated with journalists and publishers to negotiate publications
• Planned influencer events, brand activations and wrote required campaign briefs
• Wrote press releases- Created concepts for different marketing campaigns for various automotive brands
• Communicated with journalists and publishers to negotiate publications
• Planned influencer events, brand activations and wrote required campaign briefs - Wrote press releases

University of Birmingham, MSc Marketing, 2021 - 2022

NHL Stenden Unversity of Applied Sciences, Media and Entertainment Management, 2015 - 2019

University College Birmingham, Specialisations in Event Design, Entrepreneurship, Business Communication