Kandarp Rana

A dynamic individual with an enthusiastic and positive attitude who has excellent interpersonal skills and finds it easy to build strong relationships with external and internal stakeholders. Proven ability to stay calm while multitasking in a dynamic and fast-paced environment. Passionate about sustainability, digitalization and media strategy.

• Developed global social media strategies and plans for clients in diverse industries.
• Proficient in utilizing various advertising platforms, such as Google Ads, Facebook Ads, TikTok Ads, Twitter Ads, SEA, and programmatic advertising, to achieve marketing objectives.
• Conducted A/B tests, monitored campaign performance, and utilized data-driven optimizations to increase traffic and ROI.
• Skilled in conducting comprehensive keyword research to identify valuable and low-competition keywords for use in SEO and PPC campaigns. 
• Analyzed client requirements and performed research to identify appropriate target audiences.
• Collaborated with cross-functional teams, including account management and creative teams, to increase campaign productivity while optimizing KPIs like CPM, CPC, and CTR.
• Developed performance reports and presented findings to internal and external stakeholders.
• Engaged proactively with clients and delivered excellent customer service, resulting in positive client retention.
• Effectively planned, created, executed, and optimized campaigns valued at 1 million EUR.

Masters in Business Administration

Masters in International Sport and Event Management