Go-to-Market, Business Development and Market Access at Self-employed (2021-06 – Present)
- Go-to-market and market entry for companies in the DACH region, from positioning to first outreach
- Business development and market access for manufacturers, brands and solutions: identifying customers, partners and decision makers, guiding deals through to collaboration
- Fields include technology and software, robotics and automation, energy and infrastructure, brands and retail
Go-to-Market Software and Cybersecurity at Technology company (confidential)
Engagement
- Co-developed the go-to-market strategy for a new technology product, product marketing and launch event
Market Access Advisor at Duran Properties (2022-06 – Present)
- Market access and marketing of real estate projects in Southeast Europe
Senior Vice President at ShopFully (Offerista Group) (2021-06 – 2022-05)
- Built the brand business in Germany, partnerships with brands from food and consumer electronics
- Campaigns for brand customers: concept, creatives, headlines, analysis
Director Brand Sales at Bonial International | Axel Springer SE (2020-01 – 2021-05)
- Won new brand customers: Nikon, Epson, Sky, Miele, Coca-Cola, Henkel GAZi, Savencia
- Responsible for all Samsung product areas, successfully expanded the business relationship
- Independent account management, built direct and agency contacts, potential analyses, concepts and presentations, revenue and forecast planning
- Campaigns from idea to analysis, also external with tracking pixels; drive-to-store measured via barcodes and voucher codes
Business Development Manager at Airbnb Germany GmbH (2017-01 – 2019-12)
- Go-to-market and complete launch of Airbnb for Business in the DACH region
- Won large business customers, incl. Germany's largest travel agencies, advised up to C-level
- Pilot projects, implementation and training on site at the customer
Key Account Development Manager at Amazon.de GmbH (2013-12 – 2016-12)
- Highest gross profit at Amazon Germany 2014 (Consumer Electronics, Computers & Mobile)
- Recognized as top performer at Amazon Germany's Dinner for Winners, Munich
- Responsibility for 30+ international brands, incl. Adobe, Xiaomi, Canon, Nikon, DJI, Logitech, Microsoft
- Joint growth strategies with manufacturers and international vendor teams
- Marketing, commerce and sales initiatives within the Amazon ecosystem, campaigns fully conceived, aligned with design, traffic, legal
- Represented Amazon at international trade fairs and to brand partners
Head of Sales North and South Germany at DailyDeal GmbH (acquired by Google) (2013-04 – 2013-12)
- Led a sales team of 10+, responsible for growth
- Regional sales build-up, strategic partnerships with founders and management
National Key Account Manager at Groupon (2011-04 – 2013-04)
- DACH All Time Champion gross profit (2012)
- €2.5M gross profit and 150% growth in nine months (2013)
- National key accounts and partnerships, brand partners such as Aral, McDonald's, Subway
- National deals with external landing pages for vouchers, reservations and orders
- Promoted to National Key Account Manager within two years
Founder and Managing Director (Exit) at sellspoint.de, E-Commerce Sales Agency (eBay Powerseller) (2009-10 – 2011-04)
- Built and ran an e-commerce sales agency focused on eBay and digital sales
- Growth strategies for brands and retailers, key accounts, scaled the business to an exit
Sales Manager, Senior Sales Executive at ElectronicPartner (EP) (2006-09 – 2009-09)
- Customer development and sales in consumer electronics, key accounts in retail, growth initiatives
- Took on additional leadership responsibility within the sales team
