Innovation-driven business builder with extensive experience in developing new digital business models, scaling early-stage ventures, and building lean organizational structures.
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Innovation-driven business builder with extensive experience in developing new digital business models, scaling early-stage ventures, and building lean organizational structures. Proven track record in leading cross-functional teams, executing go-to-market strategies, and creating data-driven marketing & product ecosystems.
Head of Growth at LiloPlus GmbH (2025-04 – Present)
Responsible for building the entire marketing function during the company's launch phase, including brand creation, development of a scalable communication and marketing framework, implementation of an automated toolstack (n8n), and establishment of KPI-, performance-, media- and influencer-marketing structures. Oversight of full go-to-market and campaign execution.
Business Development Manager Digital Business Models at Gira Giersiepen GmbH & Co. KG (2023-06 – 2025-03)
Development of new digital business models in the Smart Home segment and strategic expansion beyond the core business. Redesign of the corporate startup accelerator to strengthen innovation capabilities. Representation of GIRA within the Universal Home network to drive cross-industry collaboration.
Founder & CEO (exit) at TwoReach GmbH/SPORTFIVE GmbH (2020-03 – 2023-04)
Founding, development, and scaling of a platform for influencer marketing with Twitch creators. Responsibilities included business planning, prototyping, product development, sales, and financial management. Successful seed investment and exit to SPORTFIVE in 2022, followed by integration as Director Creator Business within SPORTFIVE's esports division.
Innovation Hunter at Deutsche Telekom ISP GmbH (2018-12 – 2020-02)
Screening and evaluation of technology startups for strategic partnerships. Conception and facilitation of innovation workshops for enterprise clients. Identification and development of new business models and prototypes. Go-to-market execution for Telekom Charging within Deutsche Telekom's EV-charging solutions. Responsibility for market-oriented product design and related commercial activities.
Key Account Manager EDEKA at Telekom Deutschland Multibrand GmbH (2016-10 – 2018-11)
Management of the EDEKA account and the sustainable prepaid tariff EDEKA smart (in cooperation with WWF). Full ownership of budget, sales, and marketing. Product Owner for customer self-care platforms (web & app) and for business intelligence systems within the multibrand ecosystem.
Dual Student at Telekom Deutschland Multibrand GmbH (2013-10 – 2016-09)
Support of marketing and sales for Telekom's multibrand portfolio. Contribution to website development and Product Owner responsibilities for internal BI tools and consumer apps. Involvement in launch preparation for EDEKA smart. Coordination of external service providers and creation of management and client presentations.
Executive Master of Arts in Digital Pioneering in Digital Pioneering – Zeppelin Universität (2018 – 2020)
Bachelor of Arts in Business Administration in Business Administration – Provadis School of Management & Technology (2013 – 2016)
Summerschool during master in Entrepreneurship & Innovation, China's digital ecosystem – Tsinghua University (Beijing) (2019 – 2019)
business@school in Business Plan Competition – The Boston Consulting Group (2010 – 2011)
