John-Luca Hasan

Creative Strategist with cross-functional experience across marketing, sales, and brand development. I turn customer psychology, audience insights, and market context into clear positioning, creative strategy, and scalable marketing systems. My work is guided by clarity and intentionality—building communication that connects brand, content, and performance to create strategies that people understand, trust, and act on.

Creative Strategist & Founder at Gefühle Marketing (2025-02 – Present)

Develop brand and marketing strategies for B2B companies, translating complex products into clear positioning and audience-driven communication. Build creative strategies and content systems connecting brand, content, and performance marketing.

• Develop brand and marketing strategies for B2B companies, translating complex products into clear positioning and audience-driven communication
• Build creative strategies and content systems connecting brand, content, and performance marketing
• Conduct audience research and customer insight analysis to inform messaging, campaign strategy, and content formats
• Design social media and content strategies focused on long-term brand growth and audience understanding
• Lead marketing workshops and strategy sessions with founders and teams
• Use performance data and customer insights to continuously refine positioning, messaging, and creative direction

Social Media & Content Strategy at NextPhones (2024-11 – 2025-01)

Developed social media strategy focused on educational and product-driven content formats. Built a TikTok content strategy using cultural relevance and platform-native storytelling.

• Developed social media strategy focused on educational and product-driven content formats
• Built a TikTok content strategy using cultural relevance and platform-native storytelling
• Replaced repost-based content with original creative formats optimized for reach and engagement
• Generated 240,000+ organic views and 20,000+ likes through strategic content formats

National Manager at MTP e.V. (2023-01 – 2024-12)

Germany's largest Marketing Student Club. Coached regional chapter leaders on marketing strategy, brand positioning, and audience development.

• Coached 18 regional chapter leaders on marketing strategy, brand positioning, and audience development
• Led 6 multi-day marketing workshops with 30+ participants each
• Supported strategic initiatives across chapters, focusing on content strategy and member growth

Regional Manager at MTP e.V. (2022-01 – 2023-12)

Managed partnerships and grew chapter participation. Organized marketing lectures and events to strengthen community engagement and brand visibility.

• Managed partnerships with 8 key accounts and 50+ additional collaborators
• Grew weekly chapter participation from 10 to 50 active members
• Organized marketing lectures and events to strengthen community engagement and brand visibility

Bachelor's Degree in Business Administration (B.A.) in Business Administration with Minor in Marketing & Digital Media – iba University of Cooperative Education (2021-01 – 2024-12)