Luca Wetzel

Highly motivated and results-driven Business Administration Bachelor, with multiple industry overarching experiences. I bring a versatile skillset encompassing B2B and B2C Business experience, a KPI-driven approach, and a passion for driving business growth focused on E-commerce. BA Business Administration.

For the past six months i actively consulted two companies on a freelance basis.

Lovebitesberlin is a food Start-Up, that produces vegan cookies and is aspiring to become a conceptual brand with other business branches like logistics, fashion, and lifestyle products in the future. I consult on behalf of the optimization of E-Commerce, the website and everything connected to it.

Responsibilities

Manage all E-Commerce related areas, including implementing measures to improve KPIs and reporting to the CEO

Consulting on Long-Term Strategy such as sustainable growth, vision, business decisions and growth opportunities Key Achievements:

Outsourcing of the production to a manufacturer in Munich

Increase of 100% on the units sold through the website and an increase in all relevant E-commerce KPIs, especially on LTV

Mid-Term expansion plan to the end of 2023, based on industry growth expectancies and the success of the quantifiable goals till August 2023 (three new B2B Customers)

notus is an online marketing agency focused on content creation and building personal brands on LinkedIn. As part of their industry’s overarching vision, notus plans to open a coffee shop, that will serve as a content creation hotspot, including a podcast studio, workspaces, and networking opportunities. In this case, I mainly consult on operations and processes, but due to an early planning stage, I support on any questions occurring.

The consulting of notus began 2 weeks ago, which is why there are no significant achievements that can be shown yet.

Coffee Shop/Wine-Bar Manager | Erchy’s Coffee and Plants Feb 2022 – Apr 2023 Premium quality Coffee Shop and Wine-Bar based in Berlin-Mitte, offering a wide range of international cuisine and drink specialities from all around the world. Responsibilities:

Management of the day-to-day business

Leading a multinational team of 15 people aged from 18 to 55

Event- and Supplier-Management

Developing the concept of a Wine-Bar, creating the processes to enable the operational success, and identifying ways to ensure the success of the bar Key Achievements:

Launch of the Wine-Bar

Multiple 8+1 Events, as a collaboration with a local Crémant producer

Studies in the field of business administration, focused on international management.