Siyuan Liu

International sales and business development professional with nearly 10 years of experience driving regional sales growth, developing new markets, and managing strategic customer relationships across international markets.

Extensive experience leading regional business expansion, acquiring new customers, negotiating commercial agreements, and coordinating cross-functional teams in multicultural environments.

Successfully established overseas operations in Ethiopia and Kenya, managed government and institutional stakeholders, and supported sustainable business growth across Africa and Middle East.

Overseas Branch Manager at Nanjing Amity Printing Co., Ltd. (A social enterprise affiliated with Amity Foundation) (2017-05 – 2024-08)

• Led regional sales development and business expansion across East Africa by establishing and managing overseas branches in Ethiopia and Kenya.
• Led a multicultural team of 15 employees while coordinating customers, distributors, government authorities, and headquarters.
• Developed new markets across seven African countries through customer acquisition, market analysis, and strategic partnerships.
• Coordinated a USD 20 million manufacturing investment project through close collaboration with government authorities, contractors, and international partners.
• Managed annual export sales of USD 18 million while developing long-term strategic relationships with key customers.
• Facilitated the research and implementation of child-focused development cooperation projects in Ethiopia, Kenya and Uganda, working with local communities, government authorities and international partners.

Executive Assistant to Chairman, International Operations Coordinator at AISAI Chemical Fiber PLC (2015-11 – 2017-04)

• Supported the Chairman in business planning, government liaison, and the coordination of overseas investment projects.
• Coordinated import and export activities, external stakeholders, and cross-functional project execution.
• Conducted local market and industry research to support management decisions.

International Business Manager at Zhenjiang Jinmao Marine Supply Co., Ltd. (2014-04 – 2015-10)

• Developed European markets, managed customers and supported commercial negotiations and contract execution.
• Coordinated international business activities and supervised day-to-day work within the business team.

International Sales Representative at Interchina Chemical Co., Ltd. (2012-05 – 2013-12)

• Developed Middle East customers, attended international exhibitions and managed export orders from quotation through delivery.

Business Assistant / Export Documentation Specialist at Gold East Paper (Jiangsu) Co. Ltd. (APP Group) (2008-10 – 2012-04)

• Managed export documentation, order coordination and communication between production, logistics and EMEA customers.

Bachelor of Arts (B.A.) in Business English – Jiangsu Normal University (2004-09 – 2008-06)