Morten Regel

Entrepreneurial business development and sales professional with more than 20 years of experience in premium interior, furniture, and lifestyle brands across Germany and the DACH region. Extensive background in relationship-driven sales, contract business, and representing international design brands in both B2B and high-end retail environments. Trusted partner for architects, interior designers, hospitality clients, and decision-makers — combining commercial understanding with aesthetic awareness, communication skills, and hands-on execution.

Experienced in developing long-term client relationships, opening new markets, and managing projects from first concept to final delivery. Fluent in German and English, with strong affinity for Scandinavian design culture and international brand environments.

Managing Director & Business Development at GFG GmbH (2007-01 – Present)

Business development and contract sales for international premium furniture and design brands across Germany and the DACH region.

• Developed and maintained long-term relationships with architects, interior designers, specifiers, and business owners.
• Managed the complete sales and project lifecycle from acquisition and specification through delivery and installation.
• Represented international premium brands including Erik Jørgensen and Dietiker within the German contract market.
• Expanded market presence through strategic networking, trade fairs, presentations, and direct client engagement.
• Coordinated closely with production, logistics, and external partners to ensure smooth project execution.
• Advised international brand partners on market trends, customer needs, and positioning opportunities in the DACH region.

Founder & Owner at Christensen Interior (2007-01 – 2023-01)

Founder and operator of a premium Scandinavian interior and lifestyle showroom in Stuttgart.

• Built a respected retail and consulting business focused on Scandinavian design and high-quality customer experience.
• Consulted private and corporate clients on interior concepts, product selection, and spatial solutions.
• Organized design events, brand presentations, and community collaborations to strengthen brand visibility and local partnerships.
• Combined retail operations, project consulting, customer development, and brand communication in an entrepreneurial environment.

Sales Representative at GFG GmbH (2002-01 – 2007-01)

• Acquired and developed B2B and private clients within the contract and premium interior market.
• Represented brands at trade fairs and design-related events.
• Supported project coordination and supplier communication.

Commercial Clerk in Wholesale & Foreign Trade – John-F.-Kennedy School (2000-01 – 2002-01)