Neha Vithaldas

Led global consumer brand strategy across UK, Europe, India (25+ markets), delivering +14% brand equity and $5.2M+ revenue through innovation and integrated campaigns ~$2B budget. Built culturally relevant, global multi-channel campaigns UEFA Euro 2024 football, Women's Cricket (influencer ecosystems) driving engagement, salience, and multi-market adoption. Drove end-to-end strategy (insight → execution), aligning cross-functional stakeholders to deliver scalable multi-market growth, 25% volume, 57% margin expansion.

Led AI-enabled campaign optimisation, reducing insight-to-execution timelines and improving content performance.

Brand Strategy, Consumer Marketing, Business Growth at Fractional/Interim/Advisor (2025-09 – Present)

• Advise on consumer positioning, go-to-market strategy, and digital engagement models, translating business goals into scalable marketing plans, increasing revenue.
• Develop brand narratives and messaging frameworks, simplifying complex propositions into consumer-relevant storytelling.
• Explore AI, personalisation, and sentiment analysis applications to enhance engagement and campaign performance.

Brand Lead – Strategic Brand Revival Project at Sintex BAPL, Welspun Group (2024-09 – 2025-09)

• Defined and led consumer-first brand strategy and market repositioning, grounded in behavioural and market insights across India for B2B2C.
• Translated strategy into integrated content, driving +12% awareness.
• Built targeted acquisition and engagement funnels, delivering +33% qualified leads and +9% direct sales growth.
• Directed agencies (McCann + partners), strategy into high-impact storytelling.
• Partnered with Senior Leaders, Product, R&D, Legal, Category and Analytics to align consumer insights, product innovation and go-to-market strategy.
• Led Women's Premier League 2025 sports partnership, boosting salience and loyalty.

Global Brand Manager – Dove Personal Care Portfolio at Unilever (2022-04 – 2024-04)

• Responsible for large-scale ~$2B campaign budgets and performance tracking.
• Defined and deployed global brand strategy and portfolio roadmap across 25+ markets, UK & Europe, aligning regional teams on a unified consumer positioning.
• Led end-to-end execution of integrated campaigns (digital, social, retail, PR, experiential), including UEFA Euro 2024 activation delivering +14% brand equity, 25% revenue growth.
• Owned end-to-end product innovation (NPD), launch and commercialisation strategy, translating consumer insights into market-ready propositions and activation, generating $5.2M incremental revenue, 57% gross margin profitability to brand P&L.
• Built scalable global toolkits and content frameworks, enabling local market adaptation while ensuring brand consistency.
• Leadership & Scope: Managed 4 global agency partners, cross-functional teams across 25+ markets and aligning executive leaders.

Employer Brand & Marketing, Organisational Development at Unilever (2018-02 – 2020-12)

• Worked across marketing and organisational development roles, developing strong expertise in consumer psychology, behaviour change and internal brand building.
• Led Unilever Flagship external branding program for a business function, achieving a 22% ROI, 29% efficiency.

Earlier Experiences, Others at Various (2013-06 – 2018-01)

MBA in Marketing & International Business Strategy – Aston University (2021-01 – 2022-01)

Bachelor of Computer Engineering in Computer Engineering – Mumbai University (2006-06 – 2011-06)