Neil Graham

Visionary senior marketing leader driving substantial brand growth and market expansion through innovative, data-backed strategies and the pioneering integration of artificial intelligence (AI). Expertise in optimizing multi-million euro budgets across digital, retail, and loyalty platforms to exceed KPIs (+15% ’24) and OKRs. Proven in building and mentoring high-calibre purpose driven global teams, fostering a forward-thinking culture of collaboration, and delivering initiatives that significantly enhance brand equity and accelerate revenue.

 Sept 21 – Present Brand Director Adidas AG, GermanyBuilding on top of my previous roles, developed and executed global consumer-facing brand activation strategies across key marketing functions, including:

• Provided strategic leadership and seasonal planning across omnichannel marketing platforms (paid media, social media, mobile applications, e-commerce, retail, affiliate marketing, and loyalty programs), leveraging consumer insights, data analytics, and market intelligence to define business KPIs and OKRs
• Directed integrated go-to-market strategy, campaign activation, creative development, and experiential/event marketing execution, including high-profile athlete endorsements and talent partnership management, achieving 15% top line growth
• Oversaw a multi-million Euro marketing budget, delivering a 35% YoY cost optimization while expanding audience reach and improving performance using AI-powered tools and performance metrics
• Led and coached a high-performing global marketing team, driving execution across 50+ countries and multiple product categories, channels, and consumer segments

BA (Hons) 2:1 – Business Management University of Liverpool – 1993 – 1996

Diploma – Economics St Helens College – 1991 - 1993